Wiseacre Brewing Acquires Bearded Iris: A Main Shakeup in Tennessee’s Craft Beer Scene

In a daring transfer reshaping Tennessee’s craft beer panorama, Wiseacre Brewing Firm of Memphis has formally acquired Bearded Iris Brewing, one among Nashville’s most iconic breweries. The deal unites the creators of Tiny Bomb and Homestyle, the 2 best-selling craft beers within the state, below one banner—whereas each manufacturers proceed to function independently.

Wiseacre Brewing Firm

Two Titans of Tennessee Craft Beer Be a part of Forces

This landmark acquisition—first reported by Memphis Enterprise Journal—brings collectively the state’s two largest craft breweries, combining their strengths whereas preserving their distinct personalities. Followers of Bearded Iris can relaxation simple: the brewery will retain its title, management, and Nashville taproom presence, whilst manufacturing shifts to Wiseacre’s cutting-edge Downtown Memphis facility.

“This partnership was born out of mutual respect,” mentioned Wiseacre co-founder Kellan Bartosch, who has lengthy recognized Bearded Iris co-founder Kavon Togrye by way of their work on the Tennessee Craft Brewers Guild. “We’ve admired their dedication to high quality, branding, and neighborhood, and we’re thrilled to hitch forces in a approach that strengthens each of our missions.”

Strategic Development Rooted in Tennessee Soil

The seeds of the partnership had been planted when Bearded Iris discovered itself at a crossroads—dealing with the tip of its lease and outgrowing its Germantown manufacturing house. With Wiseacre already exploring methods to deepen its funding in Tennessee’s craft scene, the timing aligned completely.

“Wiseacre has been concerned with increasing by way of complementary manufacturers proper right here in our dwelling state,” Bartosch defined. “When Kavon reached out, it made sense. They had been in search of a long-term resolution to take care of their model’s excessive requirements and develop their distribution footprint. We had the house, infrastructure, and shared values to make it occur.”

That house contains Wiseacre’s state-of-the-art brewery, opened in 2020, which now serves as a central manufacturing hub for each breweries.

“Our strengths complemented one another seamlessly,” mentioned Togrye. “From day one, it felt like greater than a partnership—it felt like an opportunity to amplify what we each do greatest.”

What Adjustments—and What Stays the Identical

Bearded Iris Brewery

Regardless of the acquisition, Bearded Iris will proceed to function independently, sustaining its management workforce—Togrye, Paul Vaughn, and Matt Miller—in addition to its branding, beer lineup, and taprooms. The Germantown manufacturing web site will wind down, however the Germantown taproom and Sylvan Provide location on Nashville’s west aspect will keep open and obtain continued funding.

“Germantown is the place our story started,” Togrye emphasised. “We’re happy with our roots and dedicated to staying related to the neighborhood that supported us from the beginning.”

Wiseacre, in the meantime, continues to anchor itself firmly in Memphis. Since opening in 2013, the brewery has grown into the most important craft brewery in Tennessee, increasing to 21 states and producing practically 30,000 barrels in 2024. Founders Kellan and Davin Bartosch—Memphis natives—constructed Wiseacre with a deep understanding of each the artwork and enterprise of brewing, combining expertise at establishments like Sierra Nevada and the Siebel Institute.

A Unified Future with Native Focus

At a time when many craft breweries are feeling the squeeze from shifting client habits and rising prices, this deal bucks the pattern of out-of-state buyouts or closures. It’s a local-first technique with long-term imaginative and prescient.

“This isn’t about promoting out or scaling up for the sake of it,” Bartosch mentioned. “It’s about reinforcing what makes Tennessee’s craft beer scene particular—authenticity, neighborhood, and high quality beer.”

Togrye echoed the sentiment: “This deal isn’t nearly survival. It’s about thriving, rising, and preserving what our followers love most. Homestyle and Tiny Bomb are already Tennessee’s most beloved craft beers. Now they’re working collectively.”

With Wiseacre and Bearded Iris formally united, Tennessee’s two greatest beer manufacturers are poised to jot down the subsequent chapter in Southern craft beer—on their very own phrases, and on dwelling turf.

True Truth: I graduated highschool with Matt Miller (Decrease Dauphin grads of 2004), and we had been each within the Falcon Flash (highschool newspaper) collectively. Additionally only recently, by way of Drunk Phils Followers bumped into one other 2004 Decrease Dauphin alumni – Doug Hendrickson / Smith. All the time attention-grabbing to see how small the world actually is.

The next comes through Untappd.

Wiseacre Brewing Firm is listed as a regional brewery from Memphis, TN. They’ve 210 distinctive beers and over 320,000 rankings, with a worldwide common score of three.73 (as of 8.1.25). Their Untappd description reads: “WISEACRE is a brewery dedicated to high quality, uniquely flavorful beer that appeals to passionate & progressive folks by way of training & good instances. Brothers Davin & Kellan Bartosch dreamed up WISEACRE many moons in the past & have been on an in depth quest procuring top-notch expertise from across the globe to ship the crunkest brewery attainable of their groovy hometown of Memphis, TN. ”

You may observe them at these social media platforms:

The next comes through Untappd.

Bearded Iris Brewing is listed as a regional brewery from Nashville, TN. (And are already listed as a subsidiary of Wiseacre Brewing). They’ve 38 distinctive beers and over 630,000 rankings. They’ve a worldwide common score of 4.06 (as of 8.1.25). Their Untappd description reads: “WHEN YOU SIT DOWN WITH A BEER, YOU’RE AFTER SOMETHING. Perhaps it’s nuanced layers of taste, the siren name of a favourite hop, or to check your ability figuring out stone fruit tasting notes. Perhaps you’re chasing the brand new or craving the acquainted, maybe you simply wish to relax for a drink with pals—and order one other of the identical. At Bearded Iris, our beers meet you the place you’re and ship the expertise you search, no matter it could be, as a result of that’s what we consider makes beer value ingesting. CULTIVATE VARIETY DRIVES US AT BIBCO. (WE’RE NOT KIDDING.) With a menu that skews closely towards IPAs, DIPAs, and pales, it could seem that we don’t, in reality, domesticate a lot “selection.” However right here’s the factor: we’re not seeking to bombard you with a guidelines of types. As an alternative, we all know that every hop varietal and each deliberately chosen ingredient accommodates a mess of potentialities that may be intentionally unlocked and unleashed, then honed and hemmed in tightly, to assemble a pint that’s unapologetically itself, memorably composed, and enjoyable to drink. Each time. No matter type. To us, that’s the range value cultivating. And that’s what we convey to your desk. ”

You may observe them at these social media platforms:

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