July 30, 2025 (Los Angeles, CA) — Cannella Media DTC has launched Wine, Watches & Whiskey, a brand new free ad-supported streaming tv (FAST) channel now out there on STIRR. The channel options curated programming targeted on wine, spirits, and nice timepieces, providing audiences a chance to discover the world of luxurious way of life content material with out a subscription.
“Wine, Watches & Whiskey creates a vacation spot for viewers who recognize craftsmanship, heritage, and elevated experiences,” mentioned Steve Schachter, SVP, Distribution & Enterprise Improvement
at Cannella Media DTC. “Partnering with STIRR permits us to convey this imaginative and prescient to a wider viewers whereas sustaining a high-quality, brand-friendly setting.”
Targeted Content material for a Passionate Viewers
Wine, Watches & Whiskey is constructed round viewer pursuits which can be each particular and rising. The channel options documentaries, tasting classes, behind-the-scenes seems at vineyards and distilleries, and tales that spotlight the ability and artistry behind distinctive merchandise. From winemaking to watchmaking, every program is designed to tell and encourage.
The sort of targeted, passion-driven content material aligns properly with STIRR’s broader programming technique. As a number one FAST platform out there in additional than 90 markets, STIRR continues to develop its channel lineup with choices that mirror the private pursuits and viewing habits of its viewers.
“At STIRR, we consider in the present day’s audiences crave extra than simply leisure—they wish to see themselves mirrored and empowered of their viewing expertise. STIRR is formed round passionate and engaged communities who don’t simply watch, however take part. We’re redefining what streaming could be by creating options and programming that invite true interplay, giving our viewers an entire new approach to join with content material creators and one another.”
Constructed on Confirmed Success
Cannella Media DTC has expertise launching area of interest channels that resonate. In 2024, the corporate launched RVTV on STIRR, a channel devoted to outside journey and recreation. The early traction of RVTV demonstrated that audiences reply to thoughtfully curated content material in specialty classes. Wine, Watches & Whiskey builds on that mannequin, with a concentrate on the rising segments of premium wine, craft spirits, and luxurious timepieces.
Strategic Model Integration Alternatives
For manufacturers in these classes, Wine, Watches & Whiskey gives a compelling platform. The channel is constructed for immersive storytelling and long-form artistic that usually falls outdoors the constraints of conventional media codecs. Entrepreneurs can attain a targeted, high-intent viewers with out dealing with the compliance hurdles typical of linear tv.
About STIRR
STIRR is a free streaming service providing dwell, on-demand, and linear channels throughout related units. Constructed for passionate, engaged communities, delivering not simply leisure, however new methods for audiences to attach, work together, and take part in shaping the content material they love throughout Roku, Amazon Fireplace TV, Apple TV, and iOS and Android units, in addition to on-line at www.stirr.com.
About Cannella Media DTC
Cannella Media DTC is a performance-based media company with many years of expertise serving to direct-to-consumer manufacturers scale by tv, streaming, digital, and audio platforms. The corporate operates a rising portfolio of content material channels, together with Wine, Watches & Whiskey and RVTV, and has managed greater than $6 billion in efficiency media investments.
