On this episode of the WIN Insider Collection, George Christie sits down with Dominic “Dom” Engels, the newly appointed CEO of Bronco Wine Firm, one of many largest family-owned wineries within the U.S. Dom shares his unconventional path into the wine trade, formed by management roles at The Great Firm, Stone Brewing, and Revolution Meals. He presents a candid perspective on how the wine trade should evolve to remain related—by embracing innovation, agility, and a contemporary management mindset.
Dom discusses Bronco’s transition from founder-led administration to a extra professionalized construction, and the way the corporate is working to construct an everlasting establishment past its roots. From generational shifts and altering shopper preferences to the necessity for readability, focus, and daring decision-making, this dialog dives deep into what it takes to steer—and adapt—in a time of transformation.
