Gibb joins the corporate having beforehand launched Fever-Tree’s North American arm alongside stints at Bacardi, Diageo and Moët Hennessy.
“As a Scot, I couldn’t be extra excited to be becoming a member of this distinctive American whiskey model. I thrive in an progressive, dynamic and entrepreneurial setting,” stated Gibb.
“I’ve been concerned with start-ups, initiated new markets and reworked developed markets by breaking up paradigms to speed up development. That’s precisely what Whistlepig does with whiskey.”
Whistlepig’s former chief exec, Jeff Kozak, stepped down earlier within the yr following a decade within the function. Gibb joins the staff with a view to driving model development and championing innovation.
“Submit an intensive search course of, the place we had a possibility to contemplate varied distinctive candidates, we’re excited to welcome Charles to the Whistlepig staff as we sort out the subsequent phases of development,” stated Wilco Faessen, co-founder and chairman of Whistlepig Whiskey.
“We additionally need to categorical our gratitude to Marty Birkel for taking the reins as CEO on an interim foundation to allow an intensive search, and the upcoming transition.”
