Worldwide Beverage confirms international roll out of PRAKAAN,
Thailand’s first single malt whisky
Historic new whisky bottles wealthy tapestry of Thai tradition and
craftsmanship for worldwide markets
Worldwide Beverage is at present (2nd June) proud to announce the worldwide roll out of PRAKAAN, Thailand’s first premium single malt whisky, following the success of its launch into home and Asian markets final yr.
The brand new whisky is a momentous addition to Worldwide Beverage’s award-winning spirits portfolio.
It should debut with a variety of three daring and extremely distinctive single malts – PRAKAAN Choose Cask, PRAKAAN Double Cask and PRAKAAN Peated Malt – all crafted at PRAKAAN Distillery within the north of Thailand.
The launch goals to place Thai whisky and craftsmanship on the worldwide spirits map, while showcasing Worldwide Beverage’s experience in producing premium spirits all over the world.
With an preliminary deal with the UK, France and Germany in 2025, and the USA and different markets thereafter, the brand new international distribution drive might be supported by an formidable gross sales and advertising plan to construct consciousness and long run progress.
Provenance
The brand new whisky is crafted at PRAKAAN Distillery within the province of Kamphaeng Phet, which sits inside Thailand’s northerly Western Forest Advanced – a part of an unlimited, unspoiled UNESCO World heritage website.
The realm’s wealthy pure sources and scorching, humid local weather, mixed with the nice traditions of native craftsmanship, present the proper situations for making premium whisky with a particular Thai character.
This distinctive setting additionally conjures up the title, with PRAKAAN translating as ‘wall’ or ‘fort’, in tribute to the stays of an historic wall which as soon as surrounded Kamphaeng Phet, and stood robust in Thailand’s defence
via the centuries.
The whisky
PRAKAAN’s inaugural single malts have been named ‘The Tribura Sequence’ – impressed by the wall’s three fortified layers and representing the Thai historical past, provenance and fervour that’s woven into each step of their creation.
Crafted with the area’s pure, top quality spring water, PRAKAAN’s sustainable, cutting-edge distillery options two giant 30 – 50,000 cask underground warehouses, designed to rigorously management maturation within the heat, humid local weather. Right here the spirit is matured in a mixture of American Oak Ex-bourbon casks and Spanish Oak Ex-sherry casks.
The ensuing three whiskies are distinctively totally different in style, however share the tropical fruit notes and plush, vanilla sweetness which is able to come to characterize PRAKAAN and Thai whisky amongst international drinkers.
Commenting on the worldwide launch, Veronica Amago, International Gross sales Director at Worldwide Beverage stated: ‘This can be a historic day for our enterprise and for Thailand as we launch the nation’s first ever single malt whisky onto the world stage. PRAKAAN Distillery is the results of care, precision and skilful planning, and our whisky is outlined by the talent and experience of our formidable whisky creation workforce in Kamphaeng Phet. The not too long ago awarded inaugural Tribura Sequence is a celebration of their achievement. We’re proud and honoured to be sharing it with the world at present.’
Ranging in worth between £65 – £74 / €59 – €69 / $70 – $90 / ¥ 10,600 – ¥12,200, PRAKAAN single malt whisky is bottled in 70cl and might be accessible through specialist retailers inside key international markets.
PRAKAAN Choose Cask
Aged in Ex-Bourbon Oak casks
NOSE: Comfortable tropical fruit and zesty citrus with lush honey
sweetness, creamy vanilla, and undertones of lemon cake.
PALATE: Sweetness of caramelized pineapple slices and chewy
toffee, with the wealthy fragrance of freshly-ground spices and hints
of candied lemon peel.
FINISH: Mature and long-lasting with ripe fruitiness.
43% ABV
RRP £65 / €59 / $69.99 / ¥10,600.00
PRAKAAN Double Cask
Aged in Ex-Bourbon and Sherry Oak casks
NOSE: Wealthy tropical fruit smothered in decadent layers of
melting chocolate and vanilla. Balanced with notes of raisin
and candied citrus peel.
PALATE: Wealthy and scrumptious. Pineapples in syrup and ripe
mangoes with elegant oaky vanilla and the darkish sweetness of
heat toffee.
FINISH: Full-bodied and clean with oaky and leathery tones,
with a lightweight contact grated orange zest.
43% ABV
RRP £74 / €69 / $89.99 / ¥12,200.00
PRAKAAN Peated Malt
A novel Smoky Character Whisky
NOSE: Contemporary tropical fruit with a layer of soppy wooden smoke,
evocative of a hearth on the seashore. Spices and elegantly wealthy
vanilla sauce.
PALATE: Candy, textured with smoke to the fore and a delicate
rounded high quality. Caramels and runny honey with citrus and
pineapple shining via.
FINISH: Warming and lengthy, descending slowly from vibrant
fruitiness to candy smoke.
43% ABV
RRP £69 / €64 / $79.99 / ¥ 11,100.00
About Worldwide Beverage
Worldwide Beverage is the worldwide arm of Thai Beverage Public Restricted Firm. The premium spirits firm’s portfolio is led by a variety of high-quality manufacturers together with Previous Pulteney single malt Scotch whisky, Hankey Bannister blended Scotch whisky, Caorunn Gin, PRAKAAN single malt whisky and Phraya Rum from Thailand, Larsen Cognac, and Cardrona spirits and liqueurs.
An authorized Nice Place to Work, Worldwide Beverage’s success is formed by its 700-strong workforce based mostly throughout the enterprise community of 9 international websites spanning the UK, France, New Zealand and Larger China, following the corporate’s current acquisition of Asiaeuro Worldwide Beverage (AIB). For extra info please go to www.interbevgroup.com
