Suntory World Spirits Appoints Business Veteran Bruce Track to Lead New Asia Pacific Industrial Excellence Workforce
Singapore, April 29, 2025 – Suntory World Spirits, a world chief in premium spirits, has introduced the appointment of Bruce Track as Vice President, Industrial Excellence for Asia Pacific (APAC). Primarily based in South Korea, Track will oversee the newly established Industrial Excellence crew in APAC, with a give attention to enhancing shopper engagement and accelerating enterprise development throughout seven markets – Oceania, China, Taiwan, South Korea, Singapore, Thailand and Vietnam.
The Industrial Excellence perform will collaborate with native industrial and advertising and marketing groups to drive strategic development, working carefully with counterparts in North America and Europe to execute in opposition to a globally aligned technique grounded in knowledge and insights.
“The institution of our Industrial Excellence crew in APAC is a essential step to strengthening our regional capabilities and accelerating development,” stated Masato Hayashi, President, APAC and World Industrial Excellence, Suntory World Spirits.
“Bruce’s expertise, strategic mindset and people-first management will assist strengthen our potential to construct iconic premium manufacturers and persistently create unimaginable experiences for patrons throughout the area.”
A results-driven chief with over 25 years of world expertise throughout industrial, advertising and marketing and administration roles, Track brings strategic foresight and a collaborative management type to the crew.
“We would like Suntory World Spirits to be the Most Admired premium industrial organisation, and the popular spirits associate for our prospects,” stated Track. “The Industrial Excellence agenda is crucial to reaching this ambition and delivering sustainable development – offering a shared set of world requirements, in addition to the instruments, perception and industrial capabilities we have to help executional excellence and best-in-class buyer engagement throughout our key markets.
“We’ve got an important alternative in APAC to tailor our strategy, whereas making certain shoppers expertise our manufacturers with the constant high quality and craftsmanship they count on.”
Track joined Suntory World Spirits in 2017 as Managing Director of Korea, establishing the Korea path to market and enterprise entity. Extra not too long ago, he served as Managing Director of Rising Asia, main a crew of greater than 200 throughout Korea, Taiwan and Southeast Asia.
Track will report back to Hayashi and serve on the APAC and World Industrial Excellence management groups.
About Suntory World Spirits
As a world chief in premium spirits, Suntory World Spirits conjures up the brilliance of life, by creating wealthy experiences for folks, in concord with nature. Identified for its craftsmanship of premium whiskies, together with Jim Beam® and Maker’s Mark®; Japanese whiskies, together with Yamazaki®, Hakushu®, Hibiki®, Toki™ and Suntory Kakubin®; and main Scotch manufacturers together with Laphroaig® and Bowmore®, Suntory World Spirits additionally produces main manufacturers reminiscent of Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world chief in Prepared-To-Drink cocktails, with manufacturers like -196™ (minus one-nine-six) and On The Rocks™ Premium Cocktails.
A world firm with roughly 6,000 staff in practically 30 international locations, Suntory World Spirits is pushed by its core values of Rising for Good, Yatte Minahare and Giving Again to Society. The corporate’s Proof Optimistic sustainability technique consists of bold objectives and investments to drive sustainable change and have a constructive influence on the planet, shoppers and communities. Headquartered in New York Metropolis, Suntory World Spirits is a subsidiary of Suntory Holdings Restricted of Japan. For extra data, go to www.suntoryglobalspirits.com
