Gold-Customary Pies For Gold-Customary Followers: Chivas Regal and Willy’s Pies Serve Up Luxurious Twist On Matchday Traditional
16 Could 2025, London – Chivas Regal, the posh Scotch whisky is teaming up with cult favorite, Willy’s Pies, to serve a limited-edition whisky-infused pie on the Emirates as a tribute to the Gunners neighborhood and north London delight.
Accessible forward of the ultimate residence sport of the season on Sunday 18th Could, the Chivas Regal and Willy’s Pie delivers an opulent tackle the standard match-day staple. Infused with Chivas Regal’s signature blended 12 12 months Previous Scotch whisky, the pie combines the best Scottish substances with a daring mix of flavour, heritage and neighborhood spirit. Supporters can anticipate tender, slow-braised beef brisket, paired with caramelised shallots, deglazed in Chivas Regal 12 12 months Previous, Isle of Mull cheddar and laced with wealthy gravy – all wrapped in Willy’s signature buttery puff pastry and completed with gold mud, as a further nod to the long-lasting luxurious Scotch.
To deliver the collaboration to life past the pitch, and as a part of its wider dedication to delivering elevated leisure and experiences to supporters, Chivas Regal has enlisted comic and fellow Arsenal supporter, Mo Gilligan, to launch a brand new content material sequence ‘Pies and Punchlines’. The primary episode will probably be obtainable on 22 Could and can see Mo serve up pie-related humour and cheeky soccer banter as he sits down with Arsenal gamers together with Kai Havertz, Mikel Merino, and Leo Trossard. From hilarious deep dives into matchday rituals to participant impersonations and surprising anecdotes, the sequence provides a light-hearted, behind-the-scenes have a look at the personalities behind the shirts.
Nick Blacknell, International Advertising Director, for Chivas Regal, at Chivas Brothers commented: “At Chivas Regal, we’ve at all times believed success tastes higher shared, and there’s no higher technique to deliver that to life than with a pie and a dram on matchday, as we pay homage to the center and soul of the membership – the supporters. Becoming a member of forces on this collaboration with each Willy’s and Mo Gilligan – one other beloved voice of the Arsenal neighborhood – demonstrates our dedication to connecting with followers in a means that feels related, entertaining, and reflective of our shared values round craft, neighborhood spirit and collective success. Our partnership with Arsenal is rooted in giving again to supporters on the core of all the things we do.”
Will Lewis, Co-founder of Willy’s Pies, added: “We’re thrilled to be teaming up with Chivas Regal to present again to our spirited neighborhood of Gooners with one thing particular as a thanks to their unwavering help all season. The concept was to create a pie that feels as celebratory because the event with a contact of Chivas Regal’s signature luxurious, and I feel we’ve nailed it. The Chivas Regal 12 12 months Previous mix brings a complete new layer of depth and heat to the flavour, and we’re excited for followers to style what we’ve cooked up.”
The Chivas Regal x Willy’s Pie will probably be obtainable on the closing residence sport of the season on Sunday 18 Could and the primary 200 grownup supporters* on Membership degree to purchase one will probably be served a complimentary orange Chivas Regal highball to take pleasure in with the wealthy flavours of the pie. For these trying to get a style after the sport, the pie may even be obtainable by way of www.willyspies.com for a restricted time, with all proceeds going again in to the neighborhood. Supporters can maintain updated with the brand new partnership and upcoming content material sequence by following @ChivasRegal Instagram or visiting Chivas.com.
To learn extra about this partnership, please go to Chivas Regal.
*above authorized consuming age
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