HAMILTON, Bermuda, July 14th, 2025/PRNewswire/– ANGEL’S ENVY® formally launched its summer-long Daycap marketing campaign with a vibrant celebration in downtown Louisville. The Louisville Downtown Pickleball Avenue Competition, sponsored by ANGEL’S ENVY, invited followers to unwind with Peach Smash cocktails, neighborhood play, stay music, and meals.
The occasion marked the debut of ANGEL’S ENVY’s newest marketing campaign, centered across the Daycap – a second to pause, join and toast an achievement. The model just lately launched a brand new advert collection that includes three narrative movies, every showcasing a distinct tackle the Daycap event. Whether or not after a match or a gathering, the Daycap is that earned second to assemble with mates and lift a glass.
The pageant, hosted by Louisville Downtown Partnership in collaboration with Goodbounce Pickleball Yard, remodeled Most important Avenue in entrance of the ANGEL’S ENVY Distillery into an outside pickleball venue within the coronary heart of downtown Louisville. Highlights included a star exhibition match between ANGEL’S ENVY model companion Venita Aspen (Bravo’s Southern Appeal) and WAVE Listens Stay host Sean Baute, plus aggressive tournaments, open play, and a Peach Smash bar serving the model’s signature summer season cocktail. Visitors additionally loved unique merch, giveaways, picture alternatives, and a Daycap expertise contained in the ANGEL’S ENVY Distillery, full with video games, cocktails, and extra.
“I used to be so excited to group up with ANGEL’S ENVY,” stated Venita Aspen. “I’ve just lately been exploring the world of bourbon, and magnificence is on the coronary heart of every little thing I do – so after I was approached for this undertaking, it was a direct sure! As a Charleston native who’s labored with Brief Courtroom, a hometown favourite, this partnership alongside ANGEL’S ENVY felt like a pure match. Seeing the neighborhood come collectively round pickleball, embrace the Daycap, and have a good time with mates in type — all whereas having fun with thoughtfully crafted bourbon cocktails just like the Peach Smash— was the proper method to kick off the summer season.
As a part of the launch, ANGEL’S ENVY launched a limited-edition pickleball capsule assortment in partnership with Brief Courtroom, the Charleston-based pickleball attire and tools model identified for mixing traditional tennis aesthetics with a contemporary twist. The co-branded paddles and hats have been designed for each on and off the court docket and at the moment are accessible at ANGEL’S ENVY Distillery and on-line through shortcourtsports.com.
“At Brief Courtroom, we’ve at all times embraced a ‘play, then après’ perspective, and we love Angel’s Envy for his or her spirited tackle our new favourite summer season ritual: the Daycap, greatest loved with a courtside Peach Smash cocktail.” says Brief Courtroom co-founder Neil Thomson.
“We’re excited to companion with Brief Courtroom and our model companion Venita Aspen to carry the Daycap event to life,” stated Gigi DaDan, Normal Supervisor of ANGEL’S ENVY. “Introducing the Daycap to shoppers throughout the nation permits us to have a good time that earned second to calm down and revel in a well-crafted drink – an invite to cap off the day and kick off the evening. By this partnership, we’re celebrating the enjoyment of unwinding with a premium expertise that feels nicely deserved.”
ANGEL’S ENVY will proceed to carry Daycap moments to life in choose cities, together with:
- ANGEL’S ENVY Peach Smash Daycap Takeovers in Louisville: Customers can expertise Daycap at Goodbounce Pickleball Yard’s waterfront venue, in addition to at 5 Iron Golf, Bar Vetti, and Galaxie in Louisville.
- Craft Your Daycap: The ANGEL’S ENVY Distillery will provide a 90-minute Peach Smash cocktail class, bookable by way of the ANGEL’S ENVY web site.
- Charleston Sampling Occasion: ANGEL’S ENVY will host a Daycap-themed expertise in Charleston, SC within the fall to have a good time the event and the merch collaboration.
Observe @angelsenvy and @shortcourtsports on Instagram for updates all through the summer season.
About ANGEL’S ENVY
ANGEL’S ENVY is a worldwide model that produces completed whiskeys at their Louisville, Kentucky-based distillery. Based in 2010, ANGEL’S ENVY was among the many first American whiskey producers to make use of a secondary ending course of broadly throughout its portfolio. Right this moment, every of its award-winning whiskeys are completed in hand-selected barrels so as to add a definite layer of taste and complexity, and the ANGEL’S ENVY group continues to supply a number of extremely acclaimed core choices – a Kentucky Straight Bourbon Completed in Port Wine Barrels, a Rye Whiskey Completed in Caribbean Rum Casks, and a Kentucky Straight Bourbon Completed in a mix of Hungarian, Chinkapin, and French Oak Barrels – in addition to a wide range of revolutionary, particular releases.
About Brief Courtroom
With performance-based, design-minded gear and attire, Brief Courtroom elevates the pickleball way of life by way of heritage aesthetics and on-the-court high quality. Based mostly in Charleston, SC, the model was based by two racquet sport fans turned pickleball fanatics. www.shortcourtsports.com @shortcourtsports
