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Whimsy & Marvel: Ninth Annual Willamette Valley Wine Public sale Captivates Commerce and Collectors Alike


PORTLAND, Ore. (Might 16, 2025) – The Willamette Valley Wineries Affiliation (WVWA) is thrilled to announce the profitable conclusion of the Ninth Annual Willamette Valley Wine Public sale, held Might 14–15, 2025. With a reimagined two-day format and the debut of each glowing wines and single-case bidding increments, this 12 months’s occasion raised a formidable $614,115 by sponsorship, ticket gross sales, and lot gross sales to assist WVWA’s advertising, branding, and training initiatives.

Whimsy & Marvel: Ninth Annual Willamette Valley Wine Public sale Captivates Commerce and Collectors Alike
Photograph Credit score: Carolyn Wells-Kramer

Greater than 80 commerce bidders from 35 states and three nations participated within the public sale, bidding each on-line and in particular person for 70 unique tons from the extremely acclaimed 2023 classic. For the primary time, a choose group of wine collectors joined commerce attendees on day one to preview featured tons and take part within the on-line public sale. On day two, the dwell public sale introduced collectively commerce bidders competing for one-of-a-kind wines, out there completely by resale by the successful bidders.

Public sale Highlights

  • Prime Lot: Lot #32 2023 Alexana Mosaic – In Blue Pinot noir – $30,000
  • Lot #24: 2023 Antica Terra Alder Creek Pinot noir – $25,000
  • Lot #18 2023 Bethel Heights Kaleidoscope Chardonnay – $18,000
  • Spotlight Lot from the On-line Public sale: It Takes A Valley – $10,000 (A multi-day public sale lot for 4 provided uncommon, behind-the-scenes entry to Willamette Valley wine nation, with non-public tastings, winery stays, and immersive winemaker experiences. Be taught extra)

The common lot worth for the trade-only public sale reached $10,774, and the common bottle worth soared to $180—the very best ever recorded for the dwell public sale (in comparison with the earlier excessive of $160 per bottle in 2019).

The 2-day celebration started on Might 14 with The Whimsy Expertise at Abbey Street Farm, the place commerce and collector visitors loved 39 public sale wines—a lot of them glowing debuts— alongside delicacies from high native cooks, dwell music, and academic seminars. Thirty-nine tons had been additionally provided for on-line bidding, with standout outcomes together with the It Takes A Valley spotlight lot.

On Might 15, The Marvel Expertise on the Domaine Serene Clubhouse welcomed commerce bidders for an intimate, high-energy in-person public sale that includes a seasonal lunch from acclaimed Portland chef Aaron Barnett of St. Jack. Spirited bidding was led by famend auctioneer Charles Antin of Zachys, whose dynamic type sparked vigorous competitors and cheers all through the afternoon. Collaborative winemaker pairs took the stage to current their wines among the many 31 dwell tons, including to the thrill and group spirit.

“The caliber of wines showcased this 12 months was nothing in need of world-class,” mentioned Joshua Wludyka, Public sale Chair and Model Director at Lingua Franca. “These wines characterize the depth, variety, and precision of Willamette Valley winemaking— each a testomony to the exceptional expertise and terroir of our area. We’re extremely grateful to the attendees, bidders, and supporters who helped deliver this celebration to life. Your participation ensures that the Willamette Valley continues to shine on the world stage.”

The 2023 classic has already earned reward for its stability, freshness, and complexity—due to a cooler begin to the season adopted by excellent ripening circumstances. All wines within the public sale had been crafted completely for this occasion, showcasing the Valley’s distinct AVAs, innovation, and craftsmanship.

For full outcomes and lot particulars, go to willamettewines.public sale

About Willamette Valley Wineries Affiliation
The Willamette Valley Wineries Affiliation (WVWA) is a non-profit business affiliation devoted to reaching recognition for Oregon’s acclaimed Willamette Valley as a premier Pinot noir–producing area. Presently, the WVWA has greater than 400 members representing wineries, vineyards, business, and hospitality companies all through the Willamette Valley area. To be taught extra in regards to the Willamette Valley Wineries Affiliation, go to willamettewines.com.

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