U.S. Beverage, LLC, (USB) has signed a gross sales and advertising partnership with legendary rocker and spirits entrepreneur Sammy Hagar’s Puerto Rico-made Sammy’s Seashore Bar Rum. The settlement will assist broaden the footprint of the portfolio of award-winning rums throughout the USA.
Launched in 2010, Sammy’s Seashore Bar Rum affords a newly enhanced line of rums together with Platinum Rum, Kola Spiced Rum and Crimson Head Rum made with macadamia nuts. A partnership with Rick Springfield, the rums are presently accessible at retail shops in Arizona, California, Colorado, Florida, Illinois, Nevada, Tennessee, Texas and Washington State, in response to the corporate.
“After we created our spirits division at first of this yr, it was precisely with manufacturers like Sammy’s in thoughts,” mentioned Justin Fisch, USB CEO, in a information launch. “Sammy’s Seashore Bar Rum is a longtime, high-energy model that has super long-term potential in a aggressive house. We’re thrilled to associate with Sammy and his unbelievable workforce of trade professionals. Our partnership allows Sammy’s to faucet right into a full suite of companies and relationships which can be already in place. There is no such thing as a extra environment friendly path to new markets.”
“Since our launch, Sammy’s has had a well-earned place on the again bars of a few of the best-known seashore and resort markets,” added Clayton Smith, government vp, Sammy’s Seashore Bar Rum. ”As we regarded to the following chapter in our growth, we realized we might both begin from scratch in new markets, or select a associate who has the relationships and sources that may work for us beginning day one. Selecting the USB workforce simply made sense.”
The Sammy’s Seashore Bar Rum portfolio contains:
- Seashore Bar Platinum Rum – Tropical notes with hints of coconut and banana make the white rum go nicely in a mojito, daiquiri, pina colada or sipped neat or over ice. 40% ABV/80 proof (SRP: $21.99 – 24.99/750-ml.).
- Seashore Bar Kola Spiced Rum – Kola Spiced options kola nut extract with hints of vanilla and occasional. It’s perfect in a rum and cola, in addition to for including a contact of spice to conventional island cocktails. 35% ABV/70 proof (SRP: $21.99 – 24.99/750-ml.).
- Seashore Bar Crimson Head Rum – Infused with macadamia nuts and fruit and vegetable juices, Crimson Head Rum may be loved as a cordial or combined into cocktails. 35% ABV/70 proof (SRP: $21.99 – 24.99/750-ml.).
