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The Fall of Zaya Rum


Zaya Gran Reserva at Rumba

It’s uncommon, for this web site, that an article casts a rum into such a disheartening (and now maybe sobering) gentle as this one. Do not worry expensive readers, our Mission nonetheless stands robust. Nonetheless, there are occasions when stability and hard love is required. It is not with no little bit of disappointment that I declare Zaya Gran Reserva to be this rum. I can hear many rum lovers’ responses now; “WAIT, WHAT!? Are you speaking about the identical Zaya Rum that I sipped years in the past. The Zaya that opened my eyes and people of my associates to world of rum and the way good sipping rums may be?” Effectively, in case you are pondering one thing like this too, here’s what I’d say to you:

Sure, identical Zaya Rum, however…

 Have you tasted it not too long ago? 

No, I am Not Speaking About…. Imported Rum from Guatemala

Let’s be clear, this text IS NOT speaking concerning the variations between the Zaya Rum produced and bottled in Guatemala pre-2008 and the Zaya Rum from Trinidad. Now for a fast step again in rum historical past. Within the early a part of 2008, Diageo realized the worth of a sure rum and, no surprises right here, they purchased it. That Rum was the beautiful Ron Zacapa. Guess that identify sounds acquainted, eh? Zaya Rum, together with Ron Botran, have been additionally being produced underneath the identical roof by Industrias Licoreras de Guatemala. On the time, Diageo’s acquisition created an unfavorable scenario for Zaya Rum manufacturing attributable to its similarities with Zacapa; each required a provide of restricted aged rum shares and each competed for kind of the identical market share; wealthy, advanced, sweeter fashion sipping rums. Therefore, the model was moved to Trinidad the place it has been produced ever since. What this text IS speaking about are the variations noticed in Zaya Rum from Trinidad over the previous few years.

A Rum’s Mix Could Change a Bit Over Time or….Metamorphosize 


Everybody with any frequent sense knew that Zaya Rum would seemingly style a bit completely different after manufacturing moved from Guatemala to Trinidad. In truth, some thought it would truly enhance! Contemplate its new location, Trinidad Distillers Ltd., the distillery that makes Angostura Rum, top-of-the-line rum manufacturers on the planet. Okay, so Trinidad makes GREAT rum; however they’ve their attribute fashion and that differs from Guatemala. Definitely it takes quite a lot of talent to provide you with a mix of rums, utilizing completely different molasses and water, completely different stills, barrels, local weather, and many others. for every rum, to odor and style the identical, proper? Plus, contemplate that they in all probability did not transport a enough provide (if any) of the aged rums shares from Guatemala vital within the mix to hold them over for an additional 12 years. So how did they do it? Effectively, when the primary bottles of Zaya Rum from Trinidad got here out, there have been way more similarities in aroma and flavors to its Guatemalan model than variations. Vanilla and caramel have been a bit extra dominant within the aromas and taste, however in any other case, it nonetheless maintained a lot of its complexity, mouth really feel and pleasurable end. Do not get me incorrect, it was not the identical rum. That acknowledged, if you happen to ask me, Carol Homer did a fairly rattling good job with the brand new mix. What many individuals did not anticipate was that Zaya Rum made in Trinidad would proceed to alter. Additional, that new rum from Trinidad would change a lot, that to some seasoned palates, it turned unrecognizable to the Zaya Rum that they had as soon as liked.

It is Fall From Grace….and the Cabinets of Rumba

Zaya’s fall from grace is not meant to be interpreted actually, except it occurs to be at Rumba, top-of-the-line rum-oriented bars within the nation. Jim Romdall, their proficient bar supervisor, not solely boasts about their 400+ rums in inventory however can present you ways and what do with them. Backside’s up! Extra not too long ago Rumba is confronted with busier nights and restricted shelf house and deciding on new rums for his or her coveted “Wall of Rum” has change into difficult. Jim introduced to me he was pulling Zaya off Rumba’s cabinets after he had a style of the newest iteration of Zaya Rum. I went down to talk with Jim and after tasting and speaking extra, he admitted cold-sober, “If somebody asks for it, I’d advocate a special rum. If I’ve a bottle on our shelf that I am unable to advocate [anymore], then I should not have it on our cabinets.” His phrases ring true from a enterprise standpoint and from somebody who liked what Zaya Rum as soon as was and why it meant a lot to so many rum lovers. It was a gateway rum for many individuals who solely knew rum to be Bacardi and Captain Morgan. Rumba, it’s possible you’ll know if you happen to’d had the pleasure, is crammed with a lot respect and rumlove, and now, will now not serve Zaya Rum. Let me repeat, Rumba goes to take away a luxurious “sipping” rum from its shelf as a result of they’ll now not advocate it based mostly off high quality. That is saying one thing. Though, to be truthful, there are many different rums which have modified for the more serious over time that I will not point out right here. So why make an instance out of Zaya? Maybe it’s the gross distinction between the standard perceived and/or anticipated of this rum, what it has change into and the bartender’s frustration on reconciling this disconnect with every patron of the bar. Whatever the purpose, the reality is troublesome to swallow (pun meant) and now they’ve spared you that shock at Rumba.

What Occurred to My Zaya….and By the Manner, You Forgot to Take Off the Petate!!


So simply what occurred to Zaya Rum from Trinidad?  A fast search signifies, that after the Guatemalan model acquired a “Double Gold” from the respectable 2007 San Francisco Spirits Competitors, there are not any such comparable “awards” for the Trinidad model to be discovered. This can be merely defined by whether or not or not it was entered into any competitions. Skilled rum opinions additionally give some indication of adjustments witnessed. For instance, well-respected rum advocates, similar to Dave Russell was one of many first to put up a proper comparative evaluate of the Guatemalan and Trinidad variations on Rum Gallery in late 2008. He signifies delicate adjustments and their underlying explanations when factoring in working information of a few of traits of Angostura’s aged rums. Good! Then, one other well-written and balanced evaluate of the Zaya from Trinidad got here out in 2010, from Matthew “RumDood” Robold. He precisely famous, “Its intense vanilla and caramel flavors can both be very welcome or entirely-putting off relying in your palate”. Even by the top of 2012, The Rum Howler, Chip Dykstra, present in his evaluate that Zaya Rum from Trinidad, “lacked stability as a result of overabundance of vanilla”. Regardless of its noticeably sweeter and unbalanced aromas and style, every evaluate famous some extent of complexity and character present in an aged rum. So what has occurred since between 2013-2015? Bottle adjustments occurred and so did the mix.

It is Not You, Zaya Rum….It is Me

After talking with Jim and having some private concern this new discovering was a batch subject, I went out to buy a couple of bottles at completely different liquor shops within the Seattle space. I additionally occurred to have a bottle from 2010, earlier than they modified the sticker on its crest to learn “Producers of World’s Best Luxurious Rum – Aged 12 years” and embossed “Zaya” into its facet. It’s value noting that adjustments in bottle design have lengthy been related to adjustments to the contents inside. I tasted every of the 2015 iterations facet by facet with its earlier counterpart. I even introduced out a Guatemalan model from 2008. The Zaya Rum from Trinidad has modified over time with out query. I am not making an attempt to know why they name this a Hand Chosen Spirit, however why it has modified. Furthermore, with out transparency by the model of such adjustments, it’s arguably perceived as deception. However I am going to admit, I am no Rum Professional. Zaya Rum at this time affords a intense sweet like sweetness and ripe vanilla and caramel aromas with subdued baking spices and cocoa giving the impression you might be smelling a spiced rum, not a sipping rum. Kilo Kai anybody? I observe robust butterfinger candybar aroma. I am sorry Infinium Spirits, I simply do not like that a lot added sugar and flavors. The preliminary flavors that after developed in the direction of the end are extra heated and hole within the 2015 model, quickly fading by mid-palate; the lengthy advanced end, now principally empty, providing a extra astringent mouth really feel as some lingering fusel alcohol and petroleum distillate like flavors come collectively to disclose cough syrup notes harking back to Vicks Formulation 44. I am sorry Infinium Spirits, I simply desire honesty to the declare that that is nonetheless a mix of 3-5 rums every aged a minimal of 12 years. 

“Be extra involved together with your character than your fame, as a result of your character is what you actually are, whereas your fame is merely what others suppose you might be.”
John Picket

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