ST. HELENA, Calif., and CHICAGO, Could. 15, 2025—The Duckhorn Portfolio, North America’s premier luxurious wine firm, and Provi, the biggest on-line B2B market for the beverage alcohol trade, right this moment introduced a strategic partnership to ship a best-in-class ordering resolution for licensed retailers in California. The collaboration underscores Duckhorn’s dedication to supporting its commerce accounts with environment friendly, dependable instruments tailor-made to the distinctive calls for of the state’s self-distribution market.

By way of Provi’s sturdy on-line market, California retailers can entry Duckhorn’s curated portfolio of 11 manufacturers, together with Duckhorn Vineyards, Decoy, Sonoma-Cutrer, and Kosta Browne. Retailers can view real-time product particulars, talk orders anytime, and seamlessly join with Duckhorn’s crew. This initiative is anticipated to develop Duckhorn’s accessibility throughout the state whereas driving significant development for its portfolio
“Retail accounts are important to the success of our manufacturers,” stated Pete Przybylinski, Government Vice President, Chief Gross sales Officer, The Duckhorn Portfolio. “The partnership with Provi allows us to supply an enhanced ordering expertise, enhancing how California commerce patrons work together with our wines and gross sales reps whereas driving incremental development throughout our portfolio within the on-and-off premise channels.”
Provi’s market, outfitted with an enriched catalog, superior search capabilities, seamless order administration, and 24/7 entry, empowers Duckhorn to strengthen retail relationships by a dynamic, high-touch digital expertise. By streamlining administrative duties, Provi additionally allows Duckhorn’s gross sales crew to focus on execution and buyer engagement, enhancing retailer satisfaction and accelerating model development.
“We’re thrilled to accomplice with Duckhorn to raise their commerce methods and strengthen the connection between their distinctive portfolio and retailers throughout California,” stated Taylor Katzman, Founder and CEO, Provi. “This partnership demonstrates how know-how can’t solely simplify operations but additionally unlock new alternatives for development and collaboration throughout the trade.”
Provi’s mission is to convey larger effectivity to the beverage alcohol trade by simplifying the complexities of ordering, promoting, and selling wholesale alcohol. Lately, the corporate launched new options to additional strengthen relationships between wholesalers and retailers. Provi’s market has delivered important outcomes, with some companions attaining as much as a 22x improve in GMV, an 8x development in energetic retailers, and a 72% rise in common order worth.
California retailers involved in exploring The Duckhorn Portfolio and inserting orders by Provi can go to https://app.provi.com/duckhorn.
About The Duckhorn Portfolio
The Duckhorn Portfolio is North America’s premier luxurious wine firm, with eleven wineries, ten state-of-the-art winemaking services, 5 tasting rooms and over 2,200 coveted acres of vineyards spanning 38 Property properties. Established in 1976, when vintners Dan and Margaret Duckhorn based Napa Valley’s Duckhorn Vineyards, right this moment, our portfolio options a few of North America’s most revered wineries, together with Duckhorn Vineyards, Decoy, Kosta Browne, Sonoma-Cutrer, Goldeneye, Calera, Greenwing, Paraduxx, Migration, Canvasback and Postmark. Sourcing grapes from our personal Property vineyards and nice growers in Napa Valley, Sonoma County, Anderson Valley, California’s North and Central coasts, Oregon and Washington State, we provide a curated and complete portfolio of acclaimed luxurious wines with value factors starting from $20 to $230 throughout greater than 15 varietals. Our wines can be found all through the US, on 5 continents, and in additional than 50 nations all over the world.
About Provi (www.provi.com)
Provi is the biggest on-line B2B market that simplifies the complicated means of ordering wholesale alcohol by connecting patrons, distributors, and suppliers. Lively in all markets all through the U.S., Provi’s sturdy on-line market improves communication and effectivity between on- and off-premise patrons and distributors. Provi’s suite of choices additionally contains the Beverage Media properties with an trade legacy courting again to the repeal of prohibition, together with SevenFifty Every day, an award-winning trade publication discussing the beverage alcohol enterprise and tradition.