As Atlanta United’s Official Craft Beer Accomplice, SweetWater’s New Brew Celebrates the Rowdiest Followers in MLS
ATLANTA — Calling all 17s[1]! SweetWater Brewing Firm (“SweetWater Brewing” or “SweetWater”), one of many largest craft brewers within the Southeast and a subsidiary of Tilray Manufacturers, Inc. (“Tilray” or the “Firm”) (NASDAQ: TLRY and TSX: TLRY), is teaming up with Atlanta United to launch Rowdy Peach IPA, a full of life and vibrant new brew that celebrates the 5-Stripes and its passionate legion of supporters.
With its contemporary juicy peach aromas and 6.8% ABV, this medium physique IPA will get followers within the recreation from tailgate events to the ultimate whistle. Rowdy Peach IPA pays homage to Atlanta United and the unequalled power of its followers, with its crimson and black cans and title impressed by the “We Are the A” supporter chant that echoes by means of the stadium throughout each house recreation.
“With its easy-drinking peach taste, Rowdy Peach IPA is actually a beer ‘from approach down south’ and a toast to the rowdiest followers in MLS, the group’s fearless gamers, and our group’s vibrant soccer tradition,” stated Prinz Pinakatt, Chief Advertising Officer, Tilray Drinks. “We’re excited to proceed our partnership with Atlanta United and join even deeper with our shared group right here in Atlanta.”
“Atlanta United is thrilled to convey our followers Rowdy Peach IPA as a part of our partnership with SweetWater Brewing,” stated Garth Lagerwey, President and CEO of Atlanta United. “We share SweetWater’s dedication to innovation, and this collaboration is a tribute to the eagerness and power of our supporters. We’re excited for them to take pleasure in it whereas cheering on the group as we enter an necessary stretch of the season.”
Rowdy Peach IPA is accessible for all Atlanta United house matches, at SweetWater’s taproom,in six-packs of twelve-ounce cans, and on draft. To seek out the beer in a retailer or on-premise location close to you, please go to SweetWater’s Beer Finder.
As Atlanta United’s official craft beer accomplice, SweetWater has elevated the gameday expertise this season with tailgate activations and watch events at its taproom, which is able to host the official watch get together for Atlanta United’s away recreation towards New York Pink Bulls on Sept. 21, 2024. SweetWater’s taproom may even have tv viewing areas for all Atlanta United matches and giveaways of limited-edition merchandise for followers of the 5-Stripes.
About SweetWater Brewing
SweetWater Brewing Firm, one of many largest craft brewer within the southeast, is an award-winning brewery recognized for its stash of heady brews together with the unique 420 Additional Pale Ale.Sweetwater’s craft beers can be found coast to coast. Impressed by the outside, SweetWater is a passionate advocate for wholesome waterways and conservation initiatives. By way of its annual Save Our Water marketing campaign, SweetWater continues to lift funds to assist nonprofit organizations preventing for clear water and habitat conservation, together with the Waterkeeper Alliance, Bonefish & Tarpon Belief, and Trout Limitless.
SweetWater Brewery is a subsidiary of Tilray Manufacturers, Inc. (Nasdaq: TLRY; TSX: TLRY), a number one international cannabis-lifestyle and client packaged items firm inspiring and empowering the worldwide group to reside their easiest life.
For additional details about SweetWater Brewing Firm, please observe @SweetWaterBrew.
ABOUT Atlanta United
Atlanta United joined Main League Soccer in 2017 and received the 2018 MLS Cup in simply its second season, the earliest an growth group has received the title since 1998. The membership has set a number of league information together with season tickets gross sales (36,000-plus), single-season common (53,002) and complete house attendance (901,033). Owned by Arthur M. Clean, Atlanta United performs its house matches at Mercedes-Benz Stadium. For extra details about Atlanta United, together with how one can buy season tickets observe @ATLUTD.
About Tilray Manufacturers
Tilray Manufacturers, Inc. (Nasdaq: TLRY; TSX: TLRY), is a number one international way of life and client packaged items firm with operations in Canada, america, Europe, Australia, and Latin America that’s altering individuals’s lives for the higher – one particular person at a time – by inspiring and empowering a worldwide group to reside their easiest life, enhanced by moments of connection and wellbeing. Tilray’s mission is to be probably the most accountable, trusted, and market-leading hashish and client merchandise firm on this planet with a portfolio of revolutionary, high-quality, and beloved manufacturers that deal with the wants of the shoppers, prospects, and sufferers we serve. A pioneer in hashish analysis, cultivation, and distribution, Tilray’s unprecedented manufacturing platform helps over 20 manufacturers in over 20 nations, together with complete hashish choices, hemp-based meals, and craft drinks.
For extra info on how we open a world of well-being, observe @tilray on all social platforms.
Ahead-Trying Statements
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[1] Atlanta United is a membership constructed on grassroots and group. A lot in order that they retired jersey quantity 17 to honor town, the supporters, and the trailblazers who drive the membership and Atlanta ahead. In brief, “17s” refers to Atlanta United followers.
