Operations
Seth Larsen, chief relationship officer at Cheba Hut Toasted Subs, is one among dozens of panelists taking part within the upcoming Quick Informal Government Summit.
Picture: Willie Lawless, Networld Media Group
June 27, 2025 by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
In anticipation of the upcoming Quick Informal Government Summit, FastCasual.com is spotlighting panelists taking part within the annual business occasion.
Seth Larsen, chief relationship officer at Cheba Hut Toasted Subs, might be sharing perception on the “The $0 Advertising and marketing Plan: Driving Site visitors with Inventive Social Media Methods” panel discuss that may discover inventive and cost-effective social media methods to drive buyer visitors and increase the underside line.
Happening 20 years, the Quick Informal Government Summit has been the premier gathering for top-level restaurant executives seeking to innovate, join and elevate their manufacturers. This 12 months’s occasion is happening October 5-7 in Austin Texas.
The summit is run by Networld Media Group, publishers of Fastcasual.com, QSRweb and Pizza Market. It’s one among a number of main business conferences all year long. Click on right here to register for the Quick Informal Government Summit.
The subsequent Networld Media Group occasion is the Restaurant Franchising & Innovation Summit happening March 16-18, 2026 in San Diego, California. Prime restaurant leaders will spend two and a half days of networking, inspiring tales and confirmed methods.
Describe your present function
I function the chief relationship officer of CHēBA Hut Franchising Inc. I oversee model improvement and development at Cheba Hut in addition to supporting advertising efforts, authorized and strategic relationships on the headquarters workplace in Fort Collins, Colorado. During the last 20 years at Cheba Hut, as each a franchisee and an government, I’ve worn many hats and crushed the Cheba Hut Core Values.
What impressed you to work in your business?
Meals and genuine hospitality are what fills my bucket.
What do you get pleasure from most about your present function?
Sounds so silly however making desires turn out to be actuality from franchise settlement signing to celebrating 10 12 months anniversaries.
What’s a typical false impression individuals have about what you do?
That we do not take the enterprise critical due to our theme.
What’s one profession achievement you are most pleased with?
Constructing a crew and scaling a model with individuals higher than me.
What business developments do you suppose are at the moment over-hyped and why?
Kiosks — come on. If you wish to order with out chatting with somebody (which I can really respect) use the app or cell web site. Kiosks are anti hospitality and solely create extra friction. A memorable restaurant expertise has by no means began at a kiosk. Smaller footprints, sterile environments. Folks nonetheless need genuine on premise experiences. It does not should be sterile. You’ll be able to nonetheless make it cool.
What business developments do you suppose do not get sufficient consideration and why?
Sound operations are the primary driver of success for all the high manufacturers. We’re within the restaurant business. Let’s not neglect that. Entrance line staff are those making it occur on a regular basis not some exectuive with 4 screens at a desk.
In the event you weren’t working in your present area, what would you be doing as an alternative?
Small boutique lodge and restaurant on the seaside.
What do you do to have enjoyable exterior of labor?
500,000-foot vertical toes of snowboarding/snowboarding yearly. Stay music. Go see extra dwell music. Sports activities for my daughters. Journey like a boss when sports activities permit.
Are you concerned in any charitable organizations that you just want to inform individuals about?
Final Prisoner Venture. We’re working towards releasing nonviolent hashish offenders from jail.
