June 12, 2025 (Rolling Hills, CA) — South Bay Wine Group, a family-owned firm, proudly declares the reintroduction of its celebrated Dressage Wines 2024 Monterey County Pinot Noir, now debuting with a refined new label and premium shipper, signaling a brand new chapter for the model that after flourished in eating places nationwide.
Initially launched as a by-the-glass wine for eating places, Dressage Wines shortly earned placement in tons of of eating institutions throughout the nation, because of its swish model, food-friendly profile, and equestrian-inspired branding. However when the COVID-19 pandemic hit, that momentum was halted—simply because the model was taking off.
“We have been constructing one thing really particular earlier than the world paused,” stated Greg Popovich, founding father of South Bay Wine Group and Fort Rock Vineyard. “Now, we’re coming again with the identical magnificence and goal—however with refreshed branding, a stronger voice, and a broader imaginative and prescient. And the standard? It’s higher than ever.”
The 2024 relaunch is supported by Sabine Schut-Kery, Olympic Silver Medalist and internationally famend dressage rider, who continues to function Dressage Wines’ model ambassador. Sabine brings authenticity and inspiration to the label, reflecting the artistry and self-discipline of the game that defines the model.
“Dressage Wines displays the identical stability, self-discipline, and wonder that we attempt for within the enviornment,” stated Sabine Schut-Kery. “It’s an honor to signify a wine that not solely celebrates the game I really like but additionally delivers such magnificence and high quality in each glass.”
Winemaker Meghan Daniels, a UC Davis alumna famend for her precision and artistry, rigorously crafts every classic. The 2024 Pinot Noir presents a brilliant, expressive profile of cherry, raspberry, and tea leaf layered with delicate spice and a silky end. Sourced from the cool-climate vineyards of Monterey County, this wine is each polished and approachable—true to the Dressage model, and now produced with even larger precision and depth.
“With the 2024 Pinot Noir, we’ve taken all the pieces we’ve realized over time and elevated it,” stated Daniels. “The vineyards gave us fruit with extraordinary readability and character—because of long-standing grower relationships and years of considerate winery block choice for the ultimate mix. Within the cellar, we centered on preserving the depth, magnificence, and distinctive character of Pinot Noir. This classic is probably the most refined and expressive Pinot we’ve ever produced for Dressage Wines.”
No different wine model celebrates the game of dressage with the identical authenticity, coronary heart, and dedication. From winery to bottle, Dressage Wines honors the magnificence, self-discipline, and great thing about equestrian life.
Behind the model’s inventive path is Adriana Popovich, head of social media for South Bay Wine Group, equestrian fanatic, longtime pal of Sabine, and spouse of founder Greg Popovich. Adriana’s ardour for driving and storytelling ensures that Dressage Wines speaks with a voice that’s each private and true to the equestrian group.
Now packaged in an elevated new shipper, the 2024 classic marks Dressage Wines’ return—not simply to restaurant wine lists, however to retailers and wine lovers who worth stability, magnificence, and that means in each bottle.
The relaunch of Dressage Wines comes at a time of thrilling development for South Bay Wine Group, which lately launched Kosmic Kitty Wines, a daring and imaginative new model designed to seize the eye of the following technology of wine drinkers. With Kosmic Kitty’s vibrant character and Dressage Wines’ timeless magnificence, South Bay Wine Group is increasing its portfolio to interact a various and evolving viewers.
