Sierra Nevada Premium PILS Lager is debuting throughout choose markets throughout this U.S. this week.
In Atlanta final night, a workforce from Sierra Nevada as assembled at The Ramspeck (Brick Retailer Pub’s non-public occasion area) to debut a brand new beer. Whereas the brewery is most identified for whole-cone hop ahead choices, this beer you would say is a departure from the hops- a Premium PILS Lager.
A 12 months within the making.
For greater than a 12 months, Sierra Nevada VP Brian Grossman, Brewery supervisor Seth Hewitt, Innovation brewer Matt Ruzich and workforce have been creating a brand new pilsner – a future nationwide providing that Sierra Nevada hopes mays set a regular for the model in U.S. Prior to now, Sierra has launched a pilsner right here and there – Nooner Pilsner again in 2014, and seasonal Summerfest. Good beers in their very own proper, however the grander imaginative and prescient was a extra “elevated” pilsner. Therefore why “premium” is part of the branding.
Historical past + High quality.
The workforce centered closely on the brewing historical past on pilsners, particularly water chemistry, hops and yeast. Premium PILS is options Weihenstephaner yeast, and newer hop selection Saphir (German bred), and Pilsner malts with a contact of Carapils malt. All through Sierra’s presentation, the brewers centered on high quality. One thing the brewery is well-known for, and it positively reveals in Premium PILS. It’s comfortable, and crisp, with only a tinge of underlying hoppiness, and solely 4.7% alcohol by quantity. Whether or not or not the brewery meant it, they’re setting a brand new commonplace for craft pilsners going ahead.
Markets.
For now, Sierra Nevada Premium PILS is out there on draft in 30 markets: Orlando,Jacksonville, Atlanta, Chicago, Portland, Maine, Las Vegas, Reno, NYC, Rhode Island, Denver, Boise, New Orleans, Grand Rapids, Minneapolis/St. Paul, Cleveland, Portland/Eugene/Medford, Dallas/Ft.Value, Milwaukee & Madison, Wisconsin, Bay Space/Sacramento/Chico, California, St. Louis, Charlotte/Asheville/Winston-Salem/Wilmington/Raleigh, North Carolina, South Carolina (All), Washington D.C.
For now, PILS is a year-round beer, increasing to extra markets over the summer time. Anticipate it to hit a really distinctive bundle in late-summer 2025.
Beneath, scenes from the media launch occasion in Atlanta.
Ed be aware: Article was up to date 4/21 to say PILS is a year-round beer at launch.
