Samsung’s cellular cloud platform and Galaxy Retailer allow companions to scale their companies effectively, improve conversion charges and increase income potential
Samsung Electronics continues to push the boundaries of gaming on Galaxy gadgets with groundbreaking developments. By way of its cellular cloud gaming platform, Samsung is empowering cellular sport builders and publishers of all sizes to broaden their attain, maximize income potential and streamline sport improvement with a complete suite of software program improvement kits (SDKs) and instruments.
Business-Main Person Acquisition for Builders and Publishers
In November 2024, Samsung formally commercialized its cellular cloud gaming platform in North America — offering builders and publishers with environment friendly new methods to succeed in tens of millions of Galaxy machine customers whereas permitting gamers to immediately entry video games with out ready or downloading.
The platform is already demonstrating vital worth inside the gaming group, as highlighted by a current case examine from VIZOR, the developer behind cellular title Klondike Adventures. After launching Klondike Adventures on Samsung’s cellular cloud gaming beta in July 2024, VIZOR skilled substantial progress in consumer acquisition — with tens of millions of recent gamers becoming a member of in lower than a yr. Moreover, the 60-day return on advert spend (ROAS) for VIZOR’s campaigns on Samsung’s platform was 25% larger than its customary ROAS for comparable campaigns throughout the identical interval.
“VIZOR is consistently searching for new channels to draw gamers to its flagship sport, Klondike Adventures,” stated Helen Kostina, Chief Advertising and marketing Officer of VIZOR. “The outcomes now we have achieved along with Samsung’s cellular cloud gaming platform have exceeded our expectations, proving the potential of cloud expertise. Shifting ahead, Samsung will stay an vital a part of our technique to succeed in a wider viewers.”
“Our cloud gaming platform is altering the cellular panorama for each publishers and gamers,” stated Jong Woo, Vice President and Head of Recreation Providers at Samsung Electronics. “By changing an advert click on instantly into gameplay and eliminating the necessity for app retailer downloads, we’re considerably growing top-of-funnel conversion charges for publishers’ consumer acquisition campaigns and driving larger returns on their promoting investments. This elevated effectivity is redefining how publishers scale their video games whereas increasing the consumer base on Galaxy gadgets. For gamers, eliminating the wait time for downloads and installations additionally offers a brand new sort of discovery and play expertise — one that’s simple, immediate and enjoyable.”
A New Strategy to Efficiency Metrics in Cloud Gaming
Samsung’s cellular cloud gaming platform additionally introduces a brand new cloud-based attribution resolution in collaboration with main cellular measurement companions (MMPs).
Historically, consumer acquisition marketing campaign attribution has trusted apps being put in and opened instantly on a consumer’s machine. This method has been the business customary for sport publishers to trace new app installs from their advert campaigns, permitting them to measure ROI based mostly on the general monetization of acquired customers.
With cloud gaming, gamers can immediately leap into gameplay with out putting in an app — disrupting conventional attribution fashions. To handle this problem, Samsung partnered with main MMP AppsFlyer to develop a first-of-its-kind resolution that attributes an advert click on and the ensuing cloud-based gameplay as an app set up.
“Cloud gaming is reworking how gamers entry and expertise video games, and attribution must evolve alongside it,” stated Adam Sensible, Director of Product, Gaming at AppsFlyer. “AppsFlyer has partnered with Samsung to redefine what an set up means in a cloud surroundings. As our applied sciences evolve, our measurement capabilities should adapt as effectively. Collectively, now we have pioneered a completely new manner for builders and publishers to trace and optimize advert marketing campaign efficiency — with out requiring gamers to bodily set up a sport.”
Past preliminary attribution, the cloud-based resolution permits builders and publishers to trace in-game efficiency together with purchases.
New Advantages and Alternatives With Galaxy Retailer
Unlocking the advantages of Samsung’s cellular cloud gaming platform on Galaxy gadgets is seamless, due to its integration with the present Galaxy Retailer infrastructure. Builders and publishers can leverage Samsung’s suite of SDKs and instruments to simply construct on the platform. Moreover, the platform helps current in-game monetization fashions for a clean transition and full compatibility with present operations.
Constructing on this dedication to builders and publishers, Samsung is updating its public phrases to place extra income again into their palms — introducing an 80/20 income share mannequin for video games on the Galaxy Retailer. This construction additionally applies to titles constructed on Samsung’s cloud gaming platform, offering even better alternatives for companions. The brand new income share mannequin will take impact on Could 15, 2025.
Samsung’s cellular gaming ecosystem — spanning its cloud platform and the Galaxy Retailer — offers premium promotional assist and direct distribution to tens of millions of pre-loaded Galaxy gadgets worldwide. This built-in method drives unmatched effectivity and profitability for each builders and publishers.
These inquisitive about studying extra concerning the Galaxy Retailer phrases and increasing their cellular sport distribution with Samsung’s cloud expertise can go to Samsung’s Developer web page.
For extra info and updates on the Galaxy Retailer, go to https://galaxystore.samsung.com/video games.
