Iced tea model Ryl Tea is launching a brand new limited-edition taste: Rocket Pop, a purple, white and blue summer season traditional. Out there now by the tip of the yr, every can of Rocket Pop has zero sugar, no synthetic components and simply 5 energy.
In honor of Army Appreciation Month, Ryl Tea is donating $100,000 to Wounded Warrior Mission, the nation’s main veterans service group, centered on the full well-being of post-9/11 wounded, unwell or injured veterans. Every can of Rocket Pop additionally options the WWP emblem, in accordance with the model.
“We created Rocket Pop to convey again that traditional summer season feeling — enjoyable, carefree and nostalgic – however we additionally wished it to face for one thing larger,” mentioned CEO and founding father of Ryl Tea Blodin Ukella in a information launch. “Supporting the Wounded Warrior Mission permits us to present again to the army group and acknowledge the power and resilience of the women and men who shield our freedom.”
Rocket Pop Marketing campaign
Ryl Tea can also be selling a Rocket Pop marketing campaign dropped at life with an Americana-inspired business celebrating unity, resilience and group, in accordance with the model. The business stars NFL quarterback Jameis Winston and group builder Sydney Thomas.
“We should always remember the price of freedom,” mentioned Brea Kratzert Todd, WWP vp of enterprise improvement, within the launch. “Assist from companions like The Ryl Firm make it potential for Wounded Warrior Mission to be there for warriors all through their lifetime, offering life-changing packages and assets.”
“The workforce at Ryl is all the time on the lookout for inventive methods to proceed to broaden the model” added Wallen. “That purple, white and blue popsicle is one thing that all of us bear in mind as children rising up, and to have the ability to seize that in tea kind makes it the right summer season drink, and to help a basis like Wounded Warriors makes it even sweeter.”
Rocket Pop is offered at retailers throughout the U.S., together with Kroger, Walmart, HEB, Wakefern, Wegmans, Walgreens and plenty of others, in accordance with the model, in addition to on Amazon.
