You could be extra conversant in Doug Veliky by way of his BeerAficionado social presence, however by way of his Beercrunchers.com weblog and his work as chief monetary officer, chief technique officer, and now chief advertising and marketing officer for Chicago’s Revolution Brewing, he’s gained a status for sensible, strategic, and data-driven takes on what’s occurring and what will occur in craft beer’s close to time period.
On this episode, Doug walks us by way of the present craft beer panorama, providing ideas on all the pieces from New Belgium’s reformulation of Fats Tire, their success with imperial IPA, the rise of retro lagers, the slow-growth nature of fruited bitter beer, the plateau of session IPA, the promise of chilly IPA, constructing and increasing model households, the uptick in churn inside this more and more hospitality-driven business, and the alternatives offered by the dynamic yr forward.
This episode is dropped at you by:
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