Meet LA’s new favourite beer. Rancho West, the Malibu-born, premium natural beer model devoted to delivering an elevated clear beer expertise, debuts its new, refreshing lineup simply in time for summer time – Premium Lager, West Coast IPA and Premium Non-Alcoholic. As Erewhon clients’ undisputed #1 beer of alternative, Rancho West is shortly rising to turn out to be LA’s most well-liked beer model – and for good cause. The model goals to encourage a cultural shift in the direction of beer that’s higher for the folks and the planet, away from beer made with dangerous chemical substances, pesticides and damaging, wasteful farming practices. Customers have been on the lookout for a premium beer expertise from a trusted model that has taken care of the planet each step of the best way – enter Rancho West.
“We couldn’t be extra excited to deliver Rancho West Natural Premium Beer to the higher Los Angeles Market,” mentioned Jason Thompson, cofounder of Rancho West. “The power and pleasure round having a brand new, USDA-Licensed Natural beer alternative when talking to customers, has been palpable. Our hope is to guide a motion towards clear beer that’s higher for you, higher for our farmers, and our planet – and to have a rattling good time doing it!”
Rancho West’s summer time line-up consists of three clear, scrumptious flavors:
- Premium Lager: A timeless beer brewed with the choicest natural floral Perle hops for a clear profile, and a few crystal malts for a crisp, subtle-sweet end. Like its European forefathers, Rancho West Premium Lager is mild, crisp and delightfully refreshing. 4.5% alc/vol 16FL .oz & 12 .oz, 17 IBU’s.
- West Coast IPA: A recent tackle the basic West Coast IPA bursting with notes of tropical citrus from a recent mix of amarillo, cascade and citra hops, then generously dry-hopped with further helpings of citra and amarillo for an beautiful citrus aroma that retains on giving. 6.5% alc/vol 16FL .oz & 12 .oz, 65 IBU’s.
- Premium Non-Alcoholic: The primary USDA-certified natural non-alcoholic beer on the U.S. market that delivers a superior non-alcoholic beer expertise not like some other. Lower than .5% alc/vol 16FL .oz & 12 .oz, 15 IBU 30 Energy
As customers search for extra methods to make higher selections and cut back their environmental impression, Rancho West presents a scrumptious, acutely aware beer alternative they will be ok with for themselves and the planet. Rancho West substances are 100% natural and farmed utilizing regenerative agriculture – a sustainable farming methodology specializing in regenerating soil well being whereas restoring ecosystems and eliminating artificial chemical substances and pesticides resulting in more healthy soils, waterways and communities.
“The response has been overwhelmingly constructive,” mentioned Donnie Eichar, cofounder of Rancho West. “Having had the chance over the previous 12 months to share the story and mission behind Rancho West with clients throughout Los Angeles, we’ve discovered that the majority conversations finish with, ‘That is my beer now.’ What that claims to me is – folks care concerning the substances of their merchandise and the environmental impression their selections have – they’ve been ready for a beer like Rancho West.”
Rancho West is brewed in certainly one of solely 40 USDA-certified natural breweries out of almost 10,000 breweries throughout the US. All Rancho West beer is examined yearly to make sure adherence to the strict USDA requirements and examined each six months to ensure its beer stays glyphosate-free, the identified carcinogen within the generally used herbicide, Spherical-UP. The corporate’s cans are 100% recyclable and Rancho West additionally makes use of electrical automobiles to distribute its beer.
Rancho West is accessible at main retailers, inns, and different venues in Los Angeles. Notably, the beer has been persistently the #1 promoting model throughout all Erewhon places for the previous yr and goals to be the #1 beer in Los Angeles. Along with Erewhon, Rancho West has shortly added new, premier retail companions together with Bristol Farms, Lazy Acres, Complete Wine, BevMo and extra, in addition to thrilling venues together with The Bungalow in Santa Monica, The Lodge Room in Highland Park and the Surfrider Resort in Malibu. Rancho West can be out there for supply to Los Angeles customers utilizing Go-Puff and Instacart by Bev-Mo and Erewhon.
For extra info please go to the Rancho West web site.
ABOUT RANCHO WEST
Rancho West is the Malibu-born, premium natural beer model devoted to delivering an elevated clear beer expertise whereas celebrating an adventurous, earth acutely aware life-style impressed by the rugged terrain of the Malibu coast – the place the ranch meets the ocean. Providing three scrumptious flavors – Premium Lager, West Coast IPA and Premium Non-Alcoholic – Rancho West isn’t just a beer model. Rancho West is a life-style, a tradition, a group that embodies clear, wholesome residing whereas celebrating the love of life, nature, journey, music, creativity, artwork and folks. Rancho West makes use of solely the best USDA-certified natural substances farmed with regenerative agriculture practices with out dangerous chemical substances, pesticides or GMOs in a brewery powered by renewable power leading to clear, crisp beer that’s higher for you, the farmers and the planet. Rancho West delivers a premium beer expertise from a trusted model that has taken care of the planet each step of the best way. Rapidly rising to turn out to be LA’s #1 premium natural beer, Rancho West is the way forward for American Beer. Honoring the previous, inspiring the long run, and celebrating the now.
