Could 22, 2025 — ProWine Hong Kong 2025 concluded efficiently on the Hong Kong Conference and Exhibition Heart. In opposition to the backdrop of dynamic modifications within the international wines and spirits trade, the present welcomed 12,090 commerce guests and featured almost 200 exhibitors from over 20 nations and areas – as soon as once more serving as a key bridge between worldwide companions and patrons from Higher Bay Space China and Northeast Asia. ProWine Hong Kong was collectively organized by Messe Düsseldorf (China) Ltd. and Informa Markets Asia Ltd.
Reinforcing Hong Kong’s Strategic Function as a Regional Hub with International Attain
ProWine Hong Kong 2025 continued to mirror the worldwide imaginative and prescient and excessive requirements of the Messe Düsseldorf ProWein model. With a various exhibitor lineup from over 20 nations and areas from Europe, the Americas and Asia, the commerce present featured a dynamic vary of choices in each core classes – wines and spirits – additional emphasizing Hong Kong’s strategic position within the international provide chain. Regardless of market headwinds, the commerce present proved extremely efficient in facilitating enterprise between exhibitors {and professional} patrons throughout distribution, hospitality, meals service, e-commerce and retail.
Worldwide exhibitor participation was a key spotlight. Germany introduced its largest nationwide pavilion thus far, whereas Spain showcased two official pavilions from DO Toro area and Junta de Castilla y León area. France, Australia, Italy and Portugal additionally returned with their newest merchandise of regional terroir. As well as, unbiased exhibitors from Eire, Azerbaijan, Denmark, Mexico, Ukraine, Singapore, Mainland China and Hong Kong SAR additional enriched the worldwide profile of the occasion.
Michael Degen, Govt Director Messe Düsseldorf, remarked: “Regardless of the present headwinds going through the worldwide wines and spirits trade, the profitable staging of ProWine Hong Kong 2025 as soon as once more underscores the trade’s resilience and the strategic significance of Hong Kong as a gateway for worldwide commerce. We’re inspired to see a rising variety of exhibitors from throughout the globe proceed to depend on the ProWine platform to deepen their presence within the Asian market and discover new enterprise alternatives.”
The spirits sector was additionally strongly represented this yr. Spirits producers from Eire, Mexico, Slovakia and Singapore provided all kinds of merchandise, together with Chinese language Baijiu manufacturers to kind a culturally wealthy, multi-category panorama. Viktor Fomichov, consultant of Slovak spirits model Fuel Familia, shared: “Hong Kong’s latest reform of the spirits excise tax gives a considerable benefit for premium imported labels like ours. The discount in tax burden helps extra aggressive pricing methods and strengthens our long-term dedication to creating the broader Asian market.”
Total, exhibitor had been happy with their ProWine Hong Kong participation. Manuela Liebchen, advertising supervisor of the German Wine Institute commented: “This exhibition allowed us to improve our reference to Hong Kong and surrounding markets, whereas additionally laying the groundwork for the upcoming summer time season – a peak time for white wine consumption.” Ms. Yang, model consultant of Shangri-La Vineyard based mostly in Yunnan, China, added: “Our purpose with this debut was to showcase the distinctive high-altitude terroir and distinct taste profile of Shangri-La wines to top-tier international patrons. This marks a key step in our worldwide journey and lays the muse for deeper enlargement throughout the Asian market.”
Delivering Ahead-Trying Insights and In-Depth Tastings to Drive Trade Worth
Greater than a commerce honest, ProWine Hong Kong continues to function a platform for sharing development insights and sustainable trade improvement. This yr’s program featured over 20 skilled occasions that included forward-looking subjects corresponding to market evolution, sustainable innovation and regional terroir, highlighting ProWine’s distinctive energy in data alternate and trade schooling.
One of the vital anticipated periods was the Wine & Spirits Asia Market Outlook and Knowledgeable Dialogue, which featured the official launch of the “ProWein World Enterprise Report – China 2025”. Trade leaders from academia, commerce media, international model administration and commerce technique participated in an in-depth panel dialogue exploring data-driven statistics to anticipate change, unlock development potential, and preserve aggressive benefit in Asia’s fast-evolving alcohol beverage market.
In response to the rising urgency of local weather change, ProWine partnered with The Drinks Enterprise Asia to debut “the Inaugural DB Asia Inexperienced Awards” in Hong Kong, recognizing excellent contributions to sustainability, environmental stewardship and social accountability throughout the international wine and spirits sector.
ProWine’s curated wine periods delivered additional depth and experience via a sequence of high-level masterclasses. Singapore’s newly appointed Grasp of Wine Jackie Ang MW led two guided tastings highlighting traditional areas of Germany and France; Patrick Schmitt MW from the UK approached the subject of nice wine via the lens of latest relevance and stylistic variety, providing insights into the philosophies and winemaking approaches of main international manufacturers; and China’s newly appointed Xing Wei MW centered on the event and cultural positioning of home manufacturing with a session titled “The Terroir, Philosophy, and Outlook of Chinese language Wine.”
Dr. Jackie Ang MW shared: “It was an honor to affix trade friends at ProWine Hong Kong and alternate views on traditional wine areas. Hong Kong’s wine market is dynamic, refined, and deeply engaged, making it a regional chief in each consumption and schooling. I firmly consider that rigorous, high-quality wine schooling can elevate shopping for requirements and foster extra sustainable trade improvement.”
Commerce guests additionally confirmed the worth of the exhibition. Mr. Wang from Huiwei Meals Co., Ltd in Foshan, Guangdong, commented: “That is my third time attending ProWine Hong Kong. The professionalism of the ProWine model is obvious in each facet – from entry to iconic wines from around the globe to the chance to take part in high-quality masterclasses and boards. Every version helps me repeatedly increase my data and refine our sourcing technique, which is extremely useful for our procurement staff.”
ProWine and HOFEX Co-location
ProWine Hong Kong 2025 was as soon as once more co-located with HOFEX, Asia’s premier meals and hospitality commerce present, additional strengthening its position as a complete sourcing platform. By combining wine and spirits with the broader F&B and hospitality provide chain, the co-location displays the accelerating convergence of distribution channels and end-market demand.
Margaret Ma Connolly, President & CEO of Asia – Informa Markets, said: “ProWine Hong Kong and HOFEX as soon as once more demonstrated the sturdy synergies generated via their co-location. This built-in platform brings collectively key decision-makers from the wine, meals, and hospitality sectors—enabling high-quality enterprise engagement and cross-category collaboration throughout the trade.”
The collaboration enabled significant outcomes on either side: wine and spirits exhibitors successfully reached new shoppers in meals service and hospitality, whereas skilled patrons loved a streamlined sourcing expertise that mixed a number of product classes and provide chain capabilities.
The subsequent version will return to the Hong Kong Conference and Exhibition Centre from Could 10 –12, 2027. For additional info on visiting or exhibiting at ProWine Hong Kong 2027, contact Messe Düsseldorf North America; Phone: (312) 781-5180; E-mail: information@mdna.com; Go to https://www.prowine-hongkong.com and www.mdna.com.
