Qingqing Ouyang joins Provi’s govt group to scale its product and expertise capabilities throughout the wholesale ecosystem
June 20, 2025 (Chicago, IL) — Provi, the biggest on-line B2B market for the beverage alcohol {industry}, has named Qingqing Ouyang as its Chief Product and Expertise Officer. Ouyang brings intensive management expertise from high-growth expertise corporations and can lead Provi’s ongoing funding in digital innovation to strengthen connectivity throughout all three tiers of the beverage alcohol {industry}.
Ouyang has a powerful monitor document in main expertise and enterprise initiatives in dynamic, cross-industry environments. Most not too long ago, she served as Chief Product and Expertise Officer at OJO Labs. She beforehand held management roles at Major Road Hub (acquired by GoDaddy), Dell and Oracle.
“We’re thrilled to welcome Qingqing to Provi and the broader complete beverage {industry},” stated Taylor Katzman, Founder and CEO of Provi. “Her deep experience, considerate management, and monitor document of innovation will strengthen our capacity to ship expertise that simplifies and improves the day-to-day expertise for distributors, retailers, suppliers, and management states.”
In her function at Provi, Ouyang will oversee the corporate’s product, design and engineering features. She’s going to concentrate on refining and scaling Provi’s digital options to deal with long-standing {industry} ache factors and drive better worth throughout the wholesale beverage alcohol ecosystem.
“Provi is addressing an actual and protracted want throughout the beverage alcohol {industry}, and it’s clear the platform is delivering significant worth,” stated Ouyang. “I’m excited to construct on that momentum by scaling our product and expertise, constructing a world-class product and engineering group, and delivering options that assist our companions develop by working extra effectively in addition to making smarter enterprise choices
Ouyang joins Provi’s govt group, reporting on to Katzman, alongside leaders with expertise at prime corporations throughout beverage alcohol, CPG, and expertise – together with Drizly, Beam Suntory, Constellation Manufacturers, and Guayakí Yerba Mate. With a broader group that brings collectively expertise from hospitality, tech, and the beverage {industry}, Provi is uniquely positioned to proceed driving digital innovation throughout the sector.
About Provi (www.provi.com)
Provi is the biggest on-line B2B market that simplifies the advanced strategy of ordering wholesale alcohol by connecting patrons, distributors, and suppliers. Lively in all markets all through the U.S., Provi’s sturdy on-line market improves communication and effectivity between on- and off-premise patrons and distributors. Provi’s suite of choices additionally consists of the Beverage Media properties with an {industry} legacy courting again to the repeal of prohibition, together with SevenFifty Every day, an award-winning {industry} publication discussing the beverage alcohol enterprise and tradition.
