Shock! We’re dropping this version of the Proof of Life e-newsletter slightly early so you’ll be able to get pleasure from it along with your Fourth of July espresso—or no matter you’re sipping earlier than the fireworks begin. As a result of nothing says “America” fairly like bourbon, daring opinions, and a e-newsletter that pulls no punches.
Now, about these black-and-white breadcrumbs I’ve been posting recently—no, I’m not opening a speakeasy (but). However one thing massive is taking place. After 14 years of operating Bourbon & Banter out of my home, we’ve formally moved into a brand new area. And like several good pour, it’s stuffed with potential, simply ready to open up.
This problem is packed tighter than a bottle of ECBP—new releases, trade shakeups, a better have a look at how Gen Z might not be as “sober curious” as people assume, and sure, even a bottle that tastes like charitable remorse ( you, Malört x Laphroaig). We’ve additionally bought occasion updates, some daring strikes from small manufacturers, and a reminder that it doesn’t matter what the label says, it’s the liquid that earns our loyalty.
So settle in, scroll slowly, and sip one thing worthy. There’s so much to share—and also you’re formally within the know.
Welcome Dwelling: Bourbon & Banter’s Subsequent Chapter
In the event you’ve been side-eyeing Pops’ latest string of black-and-white social posts, questioning if Pops was opening a speakeasy, launching a lounge, or simply went full Wes Anderson with a globe bar obsession, you’re not alone.
Let’s clear the air.
After 14 years of operating Bourbon & Banter, most of it out of Pops’ basement (and let’s be sincere, his bourbon-scented storage), it was time for one thing greater.
