In a consolidation transfer within the craft whiskey world, Columbus, Ohio-based Center West Spirits is buying Colorado’s Previous Elk Distillery, Shanken Information Each day (SND) reported this morning.
Based in 2008, Center West is among the many largest impartial gamers within the U.S., with each contract and branded operations. Its choices embody Darkish Pumpernickel straight rye, 4 Grain Straight Wheated bourbon, and the Double Cask Assortment, plus OYO Barrel Completed Honey Vanilla vodka, Vim & Petal gin, and Lux & Umbra gin.
Previous Elk, which is predicated in Fort Collins, was based in 2013 and is a non-distiller producer whose expressions have developed a powerful following amongst whiskey lovers over time. Its grasp distiller is Greg Metze, who labored at MGP from 1978-2016 and had a number one hand in lots of the nice whiskeys produced there over time. Previous Elk’s key labels embody Gradual Lower bourbon ($40), Previous Elk 9 yr outdated bourbon ($60), and Previous Elk Cigar Lower ($130). Previous Elk’s Port Completed bourbon ranked amongst our High 20 Whiskies of 2023.
Center West CEO and lead distiller Ryan Lang advised SND his firm is well-positioned for Previous Elk due to its “operational depth and scale.” Center West final yr accomplished an growth of its new Columbus web site on the outskirts of city, which has a 75,000 sq. foot distillery on a 14-acre campus.
Having a widely known model within the portfolio will create new whiskey content material for the house, for manufacturing and consumer-facing, via the customer middle and tasting room. Previous Elk CEO Luis Gonzalez known as the deal a “launchpad” for his model. “We’re securing the way forward for the Previous Elk legacy with devoted manufacturing and a real residence for our model,” he stated.
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