July 22, 2025 (Dry Creek Valley, CA) — The esteemed Pedroncelli household is happy to announce the appointment of Turquoise Life Beverage Manufacturers as its unique company associate in the USA, efficient July 1, 2025.
This strategic partnership comes throughout a interval of renewed development and momentum for Pedroncelli Vineyard. Since Julie Pedroncelli St. John assumed management as President and CEO in 2022, the historic Dry Creek Valley vineyard has undertaken a sequence of key investments—together with facility upgrades, winery enhancements, and the streamlined repositioning of its core product portfolio. In consequence, Pedroncelli has seen spectacular development: general model gross sales have elevated 28%, whereas its “Core 4” vary posted a 51% acquire, based on Nielsen Information.*
“We’re lucky and grateful for the help now we have obtained from our wholesale and retail channel companions,” stated Dave Trebilcock, Vice President of Gross sales and Advertising at Pedroncelli. “Nonetheless, given the difficult market setting, we totally understood the necessity to improve our market capabilities and attain. We discovered the proper associate in Turquoise Life. With a complementary portfolio and robust presence throughout key alternative markets, we imagine this partnership will additional speed up our development.”
Julie Pedroncelli St. John, President and CEO of Pedroncelli Vineyard, added “Partnering with Turquoise Life marks a pivotal second for Pedroncelli Vineyard. As two family-owned corporations grounded in custom but centered on the long run, we share a deep dedication to constructing enduring, high-quality manufacturers. Turquoise Life brings a strong community, confirmed gross sales experience, and a like-minded ardour for wine—all of which align completely with our subsequent part of nationwide development. We’re assured this partnership is not going to solely amplify our presence however assist us attain new audiences in a significant and lasting approach.”
Tunch Doker, President of Turquoise Life, shared his pleasure by stating “We’re thrilled to associate with the Pedroncelli household and characterize a model with such a wealthy heritage and robust future. Our shared values, dedication to high quality, and aligned imaginative and prescient make this collaboration a pure match. We see large alternative for Pedroncelli within the U.S. market and are totally dedicated to driving its subsequent chapter of development with vitality, focus, and objective.”
*Supply: Nielsen Whole US xAOC + Liquor Open State – 52 weeks via March 22, 2025
About Pedroncelli Vineyard
2025 marks the 98th anniversary of the founding of the vineyard by Giovanni and Giulia Pedroncelli in 1927. The vineyard and vineyards stay household owned and operated in Dry Creek Valley, Sonoma County, California. Licensed sustainable by the California Sustainable Winegrowing Alliance in each the vineyards and vineyard. Pedroncelli’s portfolio focuses on what grows nicely on this famend appellation: Sauvignon Blanc, Zinfandel and Cabernet Sauvignon. A complete of 115 acres is farmed, bringing in 10 totally different varieties.
About Turquoise Life Beverage Manufacturers
Based in 2010, Turquoise Life Beverage Manufacturers represents a curated portfolio of premium wine and spirits from throughout the globe. With a confirmed observe file of launching and scaling category-leading manufacturers, Turquoise Life combines deep business experience with a forward-thinking strategy to shopper engagement. The Firm is guided by a powerful dedication to environmental duty and innovation, shaping traits and delivering significant, lasting impression within the ever-evolving beverage market.
