Fifth-Era CEO Micaela Pallini Leads the World’s #1 Limoncello right into a Vibrant New Period of Development, Digital Buzz, and Spritz Tradition
New York, NY – Could 13, 2025 — Pallini Limoncello, the world’s #1 limoncello, proudly declares the launch of its new world marketing campaign, “Style of a Kiss.” Timed to coincide with the model’s a hundred and fiftieth anniversary, this sensory-led marketing campaign invitations shoppers to rediscover the magic of limoncello – crafted with ardour, kissed by the Amalfi solar, created for each timeless enjoyment and trendy mixology.
The marketing campaign’s inventive centerpiece, “What Does a Kiss Style Like,” will run all through 2025 and shall be delivered to life via digital storytelling, influencer collaborations, and curated life-style content material that celebrates Italian ardour and taste.
Pallini, based in 1875, stays a proudly family-owned firm and is now led by CEO Micaela Pallini, a fifth-generation member of the founding household. With greater than 15 years on the firm, she beforehand served as Director and Head of Manufacturing. Micaela, who holds a Doctoral Diploma in Chemistry, is the primary girl to steer the corporate and is honored to information Pallini via this historic milestone.
“This marketing campaign is a love letter to our Italian roots,” mentioned Micaela Pallini. “It displays every little thing Pallini stands for – pleasure, magnificence, togetherness, and timeless style. Sharing our a hundred and fiftieth anniversary because the world’s
main limoncello is each humbling and exhilarating.” The marketing campaign was developed by Luther DSGN, a rising Rome-based company recognized for its inventive experience in life-style branding, visible storytelling, and experiential design.
On the coronary heart of the marketing campaign is the Pallini Spritz—now among the many high three spritz-style cocktails served within the U.S. Elegant, gentle, and refreshingly easy (3 components Prosecco, 2 components Pallini, 1 half water, served over ice in a big wine glass), the cocktail is rapidly turning into a seasonal favourite throughout bars, rooftops, and at-home events. Pallini is supporting this momentum with retail cross-merchandising initiatives, encouraging shoppers to deliver the spritz ritual residence.
Pallini Limoncello is distributed throughout the U.S. by Lucas Bols, the Dutch spirits firm recognized for nurturing heritage cocktail manufacturers. “Pallini is a uncommon model that blends craftsmanship, legacy, and trendy enchantment,” mentioned Brett Dunne, Managing Director, USA and Canada, The Lucas Bols Firm. “We’re excited to assist develop its attain throughout the U.S., bringing the spirit of the Amalfi Coast to American shoppers and bartenders.”
Pallini Limoncello is obtainable nationwide in positive wine and spirits retailers, in addition to main bars and eating places throughout the U.S.
Pallini Limoncello is a pure liqueur that has been crafted by the Pallini household in Italy since 1875. The Pallini household has been making tremendous premium liqueurs since 1875 when Nicola Pallini based their first store and distillery in Antrodoco. The limoncello is constructed from prized, Sfusato lemons, unique to the Amalfi coast. The handpicked lemons are infused instantly, so their freshness and taste is delivered in each bottle. Its versatility is nearly limitless – take pleasure in it neat, on the rocks, straight from the fridge, or blended into cocktails and meals recipes.
Lucas Bols is a worldwide spirits firm and one of many oldest energetic Dutch companies, with a mission to create distinctive cocktail experiences worldwide. Current in over 110 international locations, the corporate’s portfolio contains three world cocktail manufacturers and greater than 20 regional and worldwide liqueurs and spirits.
