I imagine that the duty of the winemaker is to take that fruit and get it into the bottle as probably the most pure and purest expression of that winery, of the grape varietal or mix, and of the classic. ~ Robert M. Parker, Jr., Founding father of the Wine Advocate
There are not any nice enologists. Solely good grapes. ~Michel Rolland, Oenologist
Ten days in the past we bottled 452 circumstances of wine which, together with one other small lot of 47 circumstances bottled shortly after harvest, made up my complete 2023 classic to be marketed below the Tiny Vineyards Wine Firm label. There may be, for the primary time, a Zinfandel varietal and a Syrah varietal. There may be additionally a Cabernet Sauvignon, a Zin Rosé (which we launched final spring), and a Pink Mix I’d made a number of instances earlier than, all the time anticipating what every new classic may carry.
However there are one other 290 circumstances I made on the similar time that weren’t counted within the above and wouldn’t be bought below the Tiny Vineyards Wine Firm label, however had been themselves distinctive expressions of that exact same 2023 classic. These had been the wines I made for personal shoppers—three completely different Zinfandel varietals, a Grenache/Syrah Rosé, a Syrah varietal, a Sangiovese, a Malbec, and a Cabernet Sauvignon. Can’t let you know who they belong to, or the place the winery is that they got here from, that’s what “personal” means. However right here’s a take a look at their bottles.
For me, making a barrel of wine for a non-public shopper—often out of grapes which that particular person has nurtured alongside for a complete season in their very own winery—is likely one of the most rewarding features of being a winemaker. I really like the anticipation that grows, and the backwards and forwards between me and the shopper as we toss round label names and design, agree on the model of wine we’re after, and marvel what it should take to get there once we start to navigate the influences of terroir, irrigation and vine administration, and doable excessive climate occasions that may (learn that seemingly all the time) happen—from late freezes and wind storms throughout bloom, to atmospheric rivers and flooding, to warmth domes and drought, even to wildfire and smoke taint.
It’s all the time a problem and possibly not for the chance opposed. But it surely’s value each second of my time over the 2 years it takes to handcraft a wine, and for my shopper, each penny of their funding if they’ve the resilience of a farmer, the curiosity of an adventurer, the center of a romantic and the soul of a poet.

Of us find yourself proudly owning a winery in several methods and for various causes. For some, the thought of residing in wine nation merely begs the inclusion of a small winery as part of their surrounding, in order that they plant one. Others find yourself shopping for a primary or second residence that already has a winery put in by the earlier proprietor or developer. For a lot of of them, having that winery is an enormous a part of why they purchased the property within the first place. And for a number of it’s little greater than apropos landscaping.
Regardless, yearly a winery requires a specific amount of care and upkeep. And yearly there’s that inevitable crop of 1000’s—possibly tens or tons of of 1000’s—of juicy grapes demanding to be harvested. At first it’s a romantic endeavor. I imply, proudly owning your personal winery and making your personal wine… that’s decidedly cool!
But it surely’s additionally work. Lots of work. And infrequently by the third or fourth classic the gloss is off the grape, so to talk, and plenty of tiny winery homeowners are in search of somebody to prune, sucker, mow, monitor irrigation, spray for mildew, skinny canes, hedge canopies, do leaf removing, take a look at for Brix and verify ripeness, facilitate harvest, crush grapes, run labs, management alcoholic fermentation, press should, barrel wine, induce malolactic fermentation, monitor SO2 and microbial stability, rack, age, make clear, pump, bottle, cork, label and retailer. Whew!
Each deal is completely different after I contract with somebody to make them a barrel of wine, which is 60 gallons and often requires about 1,000 kilos of grapes. This leads to 25 circumstances, which is 300 bottles of wine. However generally people don’t desire a barrel’s value, generally it’s two. Or generally it’s only a small 30-gallon barrel or a dozen or so circumstances. However the commonest association is a single barrel—300 bottles of privately labeled wine per 12 months appears to be the candy spot for private consumption and present giving—and more often than not (however not all the time) it entails utilizing grapes they’ve grown in their very own winery including to the general worth of the expertise.
And, since you’re questioning, contracting for a customized handcrafted barrel of wine from the customer’s grapes, bottled with a customized label, premium cork and metallic capsule, prices the customer on common about $20 a bottle, all in.
However right here’s the tremendous print. I can solely deal with a sure variety of personal shoppers a 12 months, so I’m choosy about what I conform to do. association is somebody who desires a full barrel made, however two or extra barrels is even higher. Or they develop sufficient grapes of their winery that there are extras for me after utilizing what is critical to make their barrel. There are a number of causes for this. I attempt to find yourself with not less than a ton of grapes from each harvest I do as that’s the yield the place the monetary efficiencies in boutique winemaking kick in, and the quantity at which higher wine could be made. So, if accessible, two to a few tons is even higher. These further grapes give me the power to mix wines with reciprocal personal shoppers or complement shortfalls.
And eventually, varietal is actually a figuring out issue. I’m much less impressed with the identical outdated similar olds. I’m in search of distinctive vineyards, distinctive clones, favorable terroirs, and absolutely anything Italian or Spanish—notably whites. And I’d actually like so as to add a Pinot Noir to the combo.
Nevertheless, this article actually isn’t a pitch for extra personal shoppers, I really like those I’ve. I simply needed you to see an unheralded side of what I do, and look into my considering as a winemaker and a businessman attempting to weave all of the components collectively.
But when by probability all the celebs align and also you’re in search of a winemaker…