Netflix is constructing a brand new search expertise aimed toward enhancing the invention expertise, and it’s going to make use of AI to do it, the corporate’s CEO Greg Peters mentioned throughout its first-quarter outcomes convention name.
Peters mentioned Netflix is engaged on “interactive search that’s based mostly on generative applied sciences” to assist individuals discover totally different titles.
Answering an analyst’s query, Peters mentioned the corporate’s hottest titles that dominate in style dialog draw 1% of visitors, and due to this pattern, enhancing discovery and advice is essential to the corporate.
“There may be extra room to enhance the invention and advice expertise, and due to this fact present extra worth for members, and due to this fact discover the largest audiences for our titles,” he mentioned.
Earlier this month, Bloomberg reported that Netflix has been testing OpenAI-powered search with choose clients in Australia and New Zealand.
The corporate, which additionally began testing a brand new house web page design on its TV app that introduced a brand new technique to show present titles and descriptions, plans to roll it out extensively later this yr.
“This [Homepage redesign] is one thing that we hadn’t made large structural adjustments to in over a decade. We consider that this can considerably enhance Netflix’s discovery expertise. We’ve been sprucing and enhancing that have based mostly on the enter we obtained from members who used it,” Peters famous.
The corporate mentioned first-quarter income rose 12.5% to $10.54 billion from a yr earlier.
