Missoula, Montana – Throughout the state of Montana, cider is displaying up huge this summer season… billboard BIG. Summer season vacationers can spot certainly one of 9 billboards masking the state and funded by way of a Montana Division of Agriculture specialty crop grant. The billboards, bought by the regional non-profit NW Cider Affiliation in collaboration with Montana cideries, celebrates the state’s place because the quickest rising marketplace for cider consumption within the Northwest.
This multi-month marketing campaign selling Montana cider kicked off in late April and can conclude in mid-September, garnering an anticipated 5 million views, fulfilling a long-time wishlist merchandise for Montana cidermakers. This billboard is catching the eyes of huge sky locals and vacationers alike in Missoula, Bozeman, Helena and the Bitterroot and Flathead Valleys (billboard map). The textual content reads “Montana Cider,” adopted by the playful tagline, “It is on the market!” Design credit score goes to Matthew LaRubbio, graphic designer and Co-Proprietor of Western Cider in Missoula.
The marketing campaign is well timed, as Montana boasted a 20% annual enhance in cider gross sales in July 2024, making it the quickest rising marketplace for cider consumption within the Northwest. The NW area is outlined as MT, OR, WA, ID and British Columbia – the biggest apple rising area within the nation. Nationwide cider model consumption is dipping however regional cider gross sales are skyrocketing. Montana, with solely a half dozen cideries, generated $1.2M in annual cider gross sales as of July 2024.
Viewers of the billboards can share their expertise by taking an image and tagging @nwcider on social media #MontanaCider
