July 21, 2025 (Santa Barbara, CA) – Miller Household Wine Firm (MFWC) is happy to announce the promotions of Denise Roach to Director of Advertising and Joseph Florek to Nationwide Gross sales Supervisor, recognizing their excellent contributions to the corporate.
Earlier than becoming a member of MFWC as Model Supervisor in March 2024, Roach spent over ten years because the Director of Advertising for Foley Household Wines, overseeing advertising and promotional methods for such manufacturers as Chalk Hill Property, The 4 Graces, and Banshee. Since becoming a member of MFWC, Roach has shortly demonstrated her abilities in model administration and technique, elevating the model identities, positioning, and performances of MFWC’s total portfolio. Now, as Director of Advertising, Roach will oversee the event and execution of all advertising initiatives throughout the corporate, main multi-channel advertising campaigns that drive model consciousness, buyer loyalty, and development.
“I’m honored to step into the function of Director of Advertising for Miller Household Wine Firm — an organization I linked with from the beginning,” shares Roach. “This function gives the possibility to mix high-level technique with hands-on execution, and I’m excited to carry these abilities to life for our manufacturers.”
A longtime {industry} veteran, Florek joined MFWC in 2021 after working for such prestigious firms as Brown-Forman, Bonterra Natural Estates, and Constellation Spirits. Since becoming a member of MFWC, Florek has excelled because the Director of Gross sales – East, the place he’s been chargeable for main wholesale efforts inside 27 markets on the East Coast, overseeing a crew of regional gross sales managers, and growing key distributor relationships. In his new function, Florek will handle gross sales and gross sales operations for the whole MFWC portfolio internationally, increasing enterprise alternatives, managing distributor relationships, and maximizing gross sales income in all markets.
“We’re thrilled to raise inside expertise for these vital management positions,” says Nicholas Miller, Chief Gross sales and Advertising Officer at MFWC. “Each Denise and Joseph have persistently demonstrated distinctive experience and dedication, and we’re assured they are going to be key gamers in driving our firm’s continued development and success.”
Miller Household Wine Firm
Miller Household Wine Firm is a division of the Thornhill Firms – the industry-leading umbrella model of certainly one of California’s premier winegrowing households, the Miller Household, who’ve been farming California’s Central Coast for 5 generations. Miller Household Wine Firm contains the celebrated Bien Nacido and Solomon Hills Estates and acclaimed nationwide branded wine labels resembling Butternut, J. Wilkes, Pandemonium, optik, Ballard Lane, Smashberry, Barrel Burner, Volunteer, Hand on Coronary heart (non-alcoholic wines) and Reciprocity organically grown wines, along with management label manufacturers for distinguished retailers throughout the U.S. and the French Camp winery in Paso Robles. For extra data on Miller Household Wine Firm, please go to www.millerfamilywinecompany.com.
