Because the unique beer sponsor of Crew USA for the Olympic and Paralympic Video games Paris 2024,
Michelob ULTRA launches new customized packaging and built-in marketing campaign
that includes a star-studded Crew USA roster
NEW YORK – Michelob ULTRA, a beer brewed for many who stay an energetic way of life, might be again on the worldwide sports activities stage proudly supporting Crew USA because the Unique Beer Sponsor of Crew USA for the Olympic and Paralympic Video games Paris 2024.
Michelob ULTRA’s Olympic and Paralympic sponsorship is a continuation of the model’s objective to convey the “Summer time of Crew USA” to followers and customers throughout the nation by way of the most important summer season program in Michelob ULTRA’s historical past and builds on the model’s industrial momentum after not too long ago reaching its all-time excessive market share earlier this yr.
“We’re honored to assist Crew USA in representing the very best of the American spirit within the greatest stage in sports activities,” mentioned Ricardo Marques Vice President of Advertising and marketing for Michelob ULTRA. “This summer season additionally marks the beginning of an thrilling four-year journey for Michelob ULTRA as we construct in direction of the much-anticipated LA28 Olympic and Paralympic Video games.”
Michelob ULTRA will accomplice with choose Crew USA athletes to be a part of the Crew ULTRA roster to convey followers a singular, inside have a look at the Olympic and Paralympic Video games. Along with being featured in Michelob ULTRA inventive and OOH property, the Crew ULTRA athletes will share social content material and make particular appearances, stay from Paris. Featured athletes embrace Sabrina Ionescu (Basketball); Rose Lavelle, Mallory Swanson, and Gianluca Busio (Soccer); Ryan Crouser and Yared Nuguse (Monitor and Subject); and Christopher Blevins (Biking).
“I am so proud to characterize the United States on the most important worldwide stage, and to be working with Michelob ULTRA to convey followers as near the Olympic Video games as potential,” mentioned Sabrina Ionescu, USA Basketball player and a Michelob ULTRA athlete. “As a participant, it is a dream come true and I’m excited to work with Michelob ULTRA to attach with followers as they have a good time Crew USA and cheer for our success in Paris.”
As a part of the marketing campaign, Michelob ULTRA will air two new TVCs – “Brewed Right here,” which builds anticipation within the weeks main as much as the beginning of the competitors, and “Residence Crew,” a :30 spot that options Crew ULTRA athletes and can debut through the Opening Ceremony. The model has additionally launched new packaging, which incorporates the Crew USA Olympic emblem on the neck of ULTRA bottles.
Michelob ULTRA will even have a robust presence in Paris and again at residence with various activations, together with broadcast integrations on the Opening Ceremony; a full linear takeover on August 2nd; OOH promoting and new commerce property that includes Michelob ULTRA’s Crew USA athletes; watch events hosted at Rockefeller Plaza; and a footprint at Crew USA Home in Paris.
Michelob ULTRA will turn out to be the primary model to take part within the Order of Ikkos Ceremony – a
custom that offers Crew USA medalists a chance to acknowledge their coaches who’ve
supported them in attaining their Olympic and Paralympic goals – providing followers superior
entry to Crew USA athletes as they have a good time their accomplishments in Paris.
To have a good time the Olympics, Michelob ULTRA is providing customers who’re 21+ an opportunity to “Toast to Crew USA,” with a particular rebate on Michelob ULTRA in shops and at on-premise accounts in choose states.
Michelob ULTRA’s sponsorship of this yr’s Olympic and Paralympic Video games showcases the model’s dedication to sports activities as a progress driver. Fueled by sports activities platforms, Michelob ULTRA continues to see sturdy industrial momentum and has constructed the “Summer time of Crew USA” technique to fulfill customers at their ardour factors participating followers all over the place by way of the world’s hottest sporting occasions.
Able to convey residence the gold? For extra data, go to MichelobULTRA.com or observe @MichelobULTRA on Fb, X, Instagram and YouTube.
Launched in 2002, Michelob ULTRA is the No. 2 beer within the {industry} by quantity. With simply 95 energy, 2.6 carbs and no synthetic flavors or colours, it’s a superior gentle beer that celebrates the energetic, balanced way of life of its drinkers that features each health and enjoyable. Michelob ULTRA’s alternative of grains and prolonged mashing course of results in its refreshing style and fewer carbohydrates. It’s brewed with the best barley malt, rice, hops, and a pure-cultured yeast pressure, all of which mirror Anheuser-Busch’s dedication to brewing high quality. Michelob ULTRA reminds you to all the time drink, and sweat, responsibly.
About Anheuser-Busch:
At Anheuser-Busch, our function is to create a future with extra cheers. We’re dedicated to incomes our place within the moments that matter to our customers and making a significant influence in our communities throughout the nation. For greater than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers which have glad beer drinkers for generations.
As we speak, we personal and function greater than 120 services, together with breweries, wholesaler distribution facilities, agricultural services, and packaging vegetation, and have a devoted community of greater than 65,000 hardworking People throughout the US who convey our beer to life. We’re residence to a number of of America’s most iconic beer and past beer manufacturers, together with Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser, and Bud Gentle in addition to regional manufacturers that present beer drinkers with a alternative of the best-tasting craft beers within the {industry}. From our industry-leading efforts to assist American farmers and our nation’s navy, veterans, and first responders to emergency ingesting water donations and accountable ingesting applications, we’re guided by our unwavering dedication to supporting the communities we name residence – that’s who we’re.
Crew USA is the world’s largest and most numerous crew of athletes from throughout the US who compete on the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Video games. The US Olympic & Paralympic Committee, based in 1894, serves because the Nationwide Olympic Committee and Nationwide Paralympic Committee for the US and is accountable for defending, supporting and empowering Crew USA athletes.
