Created to mark 450 years of distilling on the Bols distillery, the expression is an elevated model of its Blue Curaçao, developed in partnership with bartenders, with enhanced flavour, abv, and presentation.
Hannah Burden Teh, Maverick model supervisor, mentioned: “As a market that constantly units the tempo in cocktail tradition and bartender innovation, we’re trying ahead to seeing how the commerce responds to this new mixology ingredient. This can be a complete new customary of Blue Curacao, there isn’t a different product like this and it stands shoulder to shoulder with different large model liqueurs.”
The UK launch sees Bols Blue 1575 be a part of the Maverick Drinks distribution portfolio, which incorporates manufacturers akin to Drinks by the Dram, Bathtub Gin, That Boutique-y Whisky Firm, Blackeye Gin and CoachBuilt.
Bols Blue 1575 will probably be obtainable for the UK on-trade and off-trade through Maverick Drinks, with launch assist and activation plans focusing on premium bars, cocktail venues, and on-line mixology communities.
