Posted by Aurash Mahbod – VP and GM of Video games on Google Play
We’re stepping up our multiplatform gaming providing with thrilling information dropping at this yr’s Sport Builders Convention (GDC). We’re bringing customers extra video games, extra methods to play your video games throughout gadgets, and improved gameplay. You’ll be able to learn all in regards to the updates for customers from The Key phrase. At GDC, we’ll be diving into all the newest video games coming to Play, plus new developer instruments that’ll assist enhance gameplay throughout the Android ecosystem.
Right this moment, we’re sharing a better take a look at what’s new from Play. We’re increasing our assist for native PC video games with a brand new earnback program and making Google Play Video games on PC usually out there this yr with main upgrades. Take a look at the video or maintain studying beneath.
Google Play connects builders with over 2 billion month-to-month energetic gamers1 worldwide. Our instruments and options make it easier to interact these gamers throughout a variety of gadgets to drive engagement and income. However we all know the gaming panorama is continually evolving. An increasing number of gamers benefit from the immersive experiences on PC and need the pliability to play their favourite video games on any display screen.
That’s why we’re making even larger investments in our PC gaming platform. Google Play Video games on PC was launched to assist cellular video games attain extra gamers on PC. Right this moment, we’re increasing this assist to native PC video games, enabling extra builders to attach with our large participant base on cellular.
Increasing assist for native PC video games
For video games which can be designed with a PC-first viewers in thoughts, we’ve added much more useful instruments to our native PC program. Video games like Wuthering Waves, Bear in mind of Majesty, Genshin Impression, and Journey of Monarch have seen nice success on the platform. Primarily based on suggestions from early entry companions, we’re taking this system even additional, with complete assist throughout recreation improvement, distribution, and development on the platform.
- Develop with Play Video games PC SDK: We’re launching a devoted SDK for native PC video games on Google Play Video games, offering highly effective instruments, akin to simpler in-app buy integration and superior safety safety.
- Distribute by way of Play Console: We’ve made it simpler for builders to handle each cellular and PC recreation builds in a single place, simplifying the method of packaging PC variations, configuring releases, and managing retailer listings.
- Develop with our new earnback program: Convey your PC video games to Google Play Video games on PC to unlock as much as 15% further earnback.2
We’re opening up this system for all native PC video games – together with PC-only video games – this yr. Be taught extra in regards to the eligibility necessities and how you can be a part of this system.
Making PC a straightforward alternative for cellular builders
Bringing your recreation to PC unlocks an entire new viewers of engaged gamers. To assist maximize your discoverability, we’re making all cellular video games out there3 on PC by default with the choice to choose out anytime.
Video games will show a playability badge indicating their compatibility with PC. “Optimized” implies that a recreation meets all of our high quality requirements for an ideal gaming expertise whereas “playable” implies that the sport meets the minimal necessities to play properly on a PC. With the assist of our new customized management mappings, many video games will be playable proper out of the field. Be taught extra in regards to the playability standards and how you can optimize your video games for PC at the moment.
To boost our PC expertise, we’ve made main upgrades to the platform. Now, avid gamers can benefit from the full Google Play Video games on PC catalog on much more gadgets, together with AMD laptops and desktops. We’re partnering with PC OEMs to make Google Play Video games accessible proper from the beginning menu on new gadgets beginning this yr.
We’re additionally bringing new options for gamers to customise their gaming experiences. Customized controls is now out there to assist tailor their setup for optimum consolation and efficiency. Rolling out this month, we’re including a useful recreation sidebar for fast changes and enabling multi-account and multi-instance assist by widespread demand.
Unlocking unique rewards on PC with Play Factors
That can assist you increase engagement, we’re additionally rolling out a extra seamless Play Factors4 expertise on PC. Play Factors steadiness is now simpler to trace and extra rewarding, with as much as 10x factors boosters5 on Google Play Video games. This implies extra alternatives for gamers to earn and redeem factors for in-game objects and reductions, enhancing the general PC expertise.
Bringing new PC UA instruments powered by Google Advertisements
Extra builders are launching video games on PC than ever, presenting a possibility to achieve a quickly rising viewers on PC. We need to make it simpler for builders to achieve nice gamers with Google Advertisements. We’re engaged on an answer to assist builders run person acquisition campaigns for each cellular emulated and native PC titles inside Google Play Video games on PC. We’re nonetheless within the early levels of accomplice testing, however we sit up for sharing extra particulars later this yr.
Be a part of the celebration!
We’re celebrating all that’s to return to Google Play Video games on PC with gamers and builders. Check out the behind-the-scenes from our social channels and editorial options on Google Play. At GDC, you possibly can dive into the whole gaming expertise that’s out there on one of the best Android gaming gadgets. When you’ll be there, please cease by and say hey – we’re on the Moscone Heart West Corridor!
1 Supply: Google inside information measuring month-to-month customers who opened a recreation downloaded from the Play retailer.
2 Further phrases apply for the earnback program.
5 Supplied for a restricted time interval. Further phrases apply.
