“Yellowstone” actor and nation music singer Luke Grimes has teamed up with Utah-based Excessive West Distillery to help its “Shield the West” marketing campaign. The hassle goals to assist protect the Western panorama of the U.S. by supporting native charities that concentrate on initiatives like land preservation, wildfire prevention, and local weather resilience. To extend publicity, Excessive West has launched an internet sweepstakes with Grimes because the spokesperson.
The Excessive West Shield the West sweepstakes runs via July 25, permitting shoppers to enter by way of the model’s Instagram by following @DrinkHighWest. Grimes is making a collaborative publish with Excessive West concerning the marketing campaign, and social media followers are inspired to touch upon the publish, sharing which Western United States locale they’d most like to assist defend. Those that remark by July 25 can be entered right into a random drawing, with a winner chosen in early August.
The prize is designed for whiskey lovers and adventurers—all entrants should be U.S. residents—and features a four-day, three-night journey for the winner and a visitor to Park Metropolis and Excessive West Distillery in close by Wanship, Utah. The prize package deal contains airfare, lodge lodging, transportation, and eating, with the Western getaway permitting the winner and a visitor to expertise the Excessive West life-style firsthand.
With Grimes as its new ambassador, Excessive West hopes to achieve elevated shopper consideration for its Shield the West marketing campaign. Grimes filmed “Yellowstone” in Park Metropolis and frequented the Excessive West Saloon there whereas on the town. Grimes is a whiskey fanatic and advocate for Western-style residing, and Excessive West says the actor-singer will assist amplify its marketing campaign message via storytelling and consciousness efforts on social media, with the last word objective to encourage folks to take motion and become involved in Western preservation.
Excessive West has already donated greater than $1 million to nonprofit organizations dedicated to land preservation and environmental stewardship via its Shield the West marketing campaign, which launched in 2022. The distillery created the hassle in response to the local weather change points which have arisen in Utah since its founding in 2006. Partnering with Grimes will additional the initiative by serving to Excessive West attain a broader viewers. Thus far, Excessive West has supplied monetary donations to the Wildland Firefighter Basis, Shield Our Winters, and American Prairie. The American Prairie group buys personal land and opens it to the general public, and at present manages over 500,000 acres of western land.
Excessive West can also be partnered with Olympic snowboarding gold medalist Shaun White (2006, 2010, 2018) on related initiatives to guard the West.
