Scent creator Jo Malone CBE has introduced the launch of her signature spirits vary: Jo Vodka.
Malone, identified for her luxurious perfume manufacturers Jo Malone and Jo Loves, labored with Grasp Distiller Joanne Moore to create the three expressions within the new vodka vary.
The gathering’s signature vodka, 101, The Purist, types the bottom for the vary. 102, The Bohemian has citrus notes of bergamot, pomelo, bay leaf and yuzu. Whereas 103, The Artist showcases floral notes of rose and neroli, with pink peppercorn and sencha.
Malone has synesthesia, a neurological situation the place stimulation of 1 sense triggers experiences in one other unrelated sense. ‘I’ve all the time been curious whether or not my sense of odor might transcend its boundaries and be reimagined on the earth of style,’ she stated.
‘With Jo Vodka, I imagine we’ve achieved precisely that. Every fusion captures a definite emotion crafted to go with how you’re feeling in numerous moments and transport you to totally different locations.’
Moore, one of many first feminine gin Grasp Distillers on the earth, added: ‘I used to be thrilled to work with Jo on this venture; she has all the time been a inventive icon to me on the earth of perfume.
‘The collaboration gave us the prospect to harmoniously merge our experience in scent and style, delicately infusing pure botanicals and distinctive flavour mixtures to create a surprising vary of fusion vodkas designed to awaken the senses.’
The vary was developed over 12 months, working with the Quintessential Manufacturers Group, homeowners of G&J Distillers. Primarily based in Warrington, the distillery has a heritage courting again to 1761.
Through the course of, Malone stated she ‘found putting parallels between the artwork of scent creation and the crafting of vodka’. She added: ‘Botanicals behaved in comparable methods. Processes mirrored one another.’
We tasted 102, The Bohemian, which has a aromatic citrus nostril – super-fresh and clear. Take a sip neat and it’s a wakeup name to your palate: crisp and zingy with lingering notes of bergamot and bayleaf spice. It might work superbly in a Vodkatini.
The vary is introduced in tall artwork deco-style bottles, with purple glass stoppers that echo the design of fragrance bottles.
Jo Vodka, £49.99/70cl, Alc 40% is obtainable to buy from jovodka.com and in journey retail at chosen Obligation Free retailers.
