The newest innovation out of James B. Beam Distilling Co. is Jim Beam Sunshine Mix.
Made with daytime sipping in thoughts, Sunshine Mix is 80 proof, supposed as a lightweight and easy whiskey, the corporate reviews.
The decrease ABV is a nod to the no/low motion in alcohol proper now, with Gen Z and Millennials main a shift towards lighter, sessionable spirits.
The prompt retail worth is $19.99 per 750-ml. bottle.
This follows the current releases of Jim Beam Pineapple and Knob Creek Bourbon x Rye 2025.
