To introduce the Galaxy S25 collection to the world, Samsung Electronics launched a collection of daring and immersive advertising campaigns throughout key markets — every designed to showcase the flagship lineup’s AI-powered next-generation capabilities. From an interactive watercraft expertise in Australia and a metro station rebrand in Chile to a laser present in Malaysia and an esports event in India, these activations introduced the Galaxy S25 expertise on to customers by dynamic and fascinating occasions.
Samsung Newsroom explores a few of the standout campaigns that marked the arrival of the Galaxy S25 collection worldwide.
[Australia] Elevating Morning Commutes With the Galaxy Go Fleet
In Australia, Samsung launched the Galaxy Go Fleet — a fleet of custom-branded watercraft that reworked day by day commutes throughout Sydney Harbour and the Brisbane River into an interactive Galaxy S25 expertise. Passengers on board had the chance to check key Galaxy AI options, together with Now Transient and Audio Eraser, and skilled firsthand how the Galaxy S25 collection helps them begin and navigate their day with ease.
[Peru] Introducing the Galaxy AI Prepare on Lima Metro’s Line 1
Samsung Peru grew to become the primary tech firm in Peru to rebrand a metro practice by introducing the Galaxy AI Prepare on Lima Metro’s Line 1, a key transportation route serving over 500,000 passengers day by day. In celebration of the Galaxy S25 collection launch, passengers obtained unique metro playing cards and promotional items — additional enriching their distinctive transportation expertise.
[Chile] Remodeling Tobalaba Metro Station and Illuminating Santiago’s Night time Sky
Samsung Chile made its mark in Santiago with two high-profile activations to rejoice the launch of the Galaxy S25 collection. Tobalaba Metro Station, one of many metropolis’s busiest transit hubs, was formally renamed “Galaxy AI” — immersing day by day commuters within the Galaxy S25 expertise.
The celebrations continued with a spectacular drone mild present the place over 300 drones illuminated Santiago’s night time sky with gorgeous visible preparations alluding to Galaxy AI and the Galaxy S25 collection. The synchronized efficiency mesmerized spectators, turning the town skyline into a blinding tribute to Samsung’s newest cell improvements.
[United States] Bringing Stunt Motion to the Oscars With Galaxy AI
Within the U.S., Samsung celebrated the Galaxy S25 Extremely in the course of the 2025 Oscars with two high-energy advertisements that includes stunt performers — developed in collaboration with Disney Promoting, ArtClass Content material, Empire Stunts, Kimmelot, Most Effort, Extra Media and Actually Authentic. The marketing campaign highlighted the Galaxy S25 Extremely’s superior AI-powered video-editing capabilities akin to Audio Eraser, a function that removes undesirable background noise. By demonstrating how Galaxy AI enhances each skilled filmmaking and on a regular basis content material creation, the initiative put stunt professionals within the highlight — recognizing their contributions to the business whereas showcasing Samsung’s state-of-the-art cell know-how.
[United Kingdom] Celebrating On a regular basis Moments With a Private Contact
Samsung U.Ok. embraced a extra private method by highlighting how the Galaxy S25 Extremely enhances day by day life. By partaking social media content material created in collaboration with Anaïs Gallagher and Molly Moorish-Gallagher, Samsung demonstrated the Auto Trim function, which permits customers to effortlessly edit their favourite video clips and even generate spotlight reels. Moreover, the marketing campaign illustrated how the Galaxy S25 Extremely, by the Now Transient function, integrates itself into customers’ bedtime routines by offering personalised updates and content material — thereby serving to them wind down extra simply after a busy night.
[Malaysia] Lighting Up Kuala Lumpur With Fireworks and Laser Beams
Samsung Malaysia celebrated the arrival of the Galaxy S25 collection with spectacular fireworks and a laser present over the Merdeka 118 tower. As well as, Samsung hosted the Edit & Win contest — inviting members to creatively edit a fireworks picture utilizing Galaxy AI’s many instruments for an opportunity to win a Galaxy S25 Extremely.
[Brazil] Capturing São Paulo From the Sky With the Galaxy S25 Extremely
In Brazil, Samsung launched a novel expertise at Sampa Sky, São Paulo’s highest commentary deck accessible to the general public. Suspended 150 meters above floor stage, guests had the chance to seize breathtaking views of the town skyline with unparalleled readability and element utilizing the Galaxy S25 Extremely’s 200MP most important digital camera and AI-enhanced 100x house zoom. The marketing campaign additionally showcased Galaxy AI’s superior enhancing instruments, demonstrating how customers can seamlessly refine and improve their photographs.
[Italy] Pushing the Galaxy S25 Extremely to the Restrict within the Dolomites
Samsung Italy hosted the Galaxy Wintercamp within the Dolomites the place 9 athletes and creators spent three days pushing the Galaxy S25 Extremely to its limits in excessive alpine circumstances. Contributors used Now Transient to optimize their planning and employed the machine’s 200MP digital camera and AI-enhanced pictures instruments to seize breathtaking ski descents, methods and ice performances.
[India] Taking Heart Stage on the #PlayGalaxy Cup
In India, Samsung hosted the third version of the #PlayGalaxy Cup — one of many greatest esports occasions within the nation. The event noticed India’s high players compete in opposition to each other utilizing the Galaxy S25 Extremely, permitting them to expertise the machine’s superior show, next-level processing energy and AI-driven gaming enhancements firsthand. Streamed dwell, the competitors demonstrated how the Galaxy S25 collection is designed to fulfill the calls for of high-intensity gameplay whereas delivering a easy, immersive expertise.
[Thailand] Bringing Star Energy to the Launch in Bangkok
Samsung Thailand celebrated the Galaxy S25 collection launch with the Galaxy S25 | Right here AI am Music Fest, a high-energy occasion that includes celebrities, influencers and fan actions. Attendees loved interactive video games with #TeamGalaxy stars and examined the newest Galaxy AI options. The night time culminated in a blue carpet stroll and an AI-powered live performance the place Galaxy AI helped curate the present with a mix of music, know-how and leisure.
