Heinz and Smoothie King Launch Ketchup Smoothie

You’ve virtually definitely squirted ketchup onto a plate for dipping fries, however have you ever thought-about including it to a smoothie? Heinz says that’s precisely the place it belongs, and the long-lasting condiment model is teaming up with Smoothie King to launch the first-ever Tomato Ketchup Smoothie, a daring and tangy fruit mix that includes Heinz Merely Ketchup, obtainable for a restricted time beginning August 6.

It’s a stunning ingredient, however perhaps not that far-fetched. Ketchup is, in spite of everything, constituted of tomatoes, that are botanically categorized as a fruit, even when we are likely to deal with them like greens within the kitchen. This launch leans all the best way into that logic, mixing açai sorbet, strawberries, raspberries, apple juice, and Heinz’s signature ketchup right into a sweet-tart drink with a definite tomato end. 

The smoothie might be obtainable at choose Smoothie King places in Atlanta, Chicago, Denver, Miami, and New York whereas provides final, and rings in at simply $5.70. A pre-launch tasting occasion on August 5 in New York Metropolis will provide early sips to invitees together with tomato-forward snacks, contemporary flowers, and customized totes.

Past the headline, the drop displays one thing deeper taking place in meals tradition. The previous yr has witnessed a transparent curiosity in savory refreshments and drinks that toe the road between taste profiles, with elements like miso, mushrooms, seaweed, and tomato discovering their means into drinks. 

Tomatoes, specifically, are having a second — not solely as the bottom for sauces or in salads, but additionally as a flexible, umami-forward fruit that brings construction and acidity to a glass. With Smoothie King and Heinz’s new collaboration, what began with concepts like tomato water Martinis is now increasing into absolutely blended drinks with layered, sudden taste profiles. 

“The concept of a ketchup smoothie is provocative,” says Angie Madigan, vice chairman of promoting at Kraft Heinz, in a press launch from the 2 manufacturers. “Our prime precedence was touchdown a delicious-tasting fruit smoothie with distinct but well-balanced ketchup notes.” Smoothie King’s vice chairman of promoting, Lori Primavera, echoes that stability was key. After months of analysis and improvement, they landed on what she calls a “savory-sweet mix that celebrates the tomato in all its glory.”

Each corporations are highlighting ingredient high quality as a central focus of the collaboration. Heinz Merely Ketchup is constituted of seven elements with no high-fructose corn syrup or synthetic preservatives.

Smoothie King’s Clear Blends initiative additionally bars greater than 70 components from its recipes, together with synthetic flavors, colours, and sweeteners. And timing-wise, the August rollout coincides with peak tomato harvest. Maybe the ketchup smoothie will pair effectively with a stroll via the farmers marketplace for a haul of colourful heirlooms.