Heaven Hill Distillery has introduced the discharge of the Outdated Fitzgerald 7-12 months-Outdated Bottled-in-Bond Kentucky Straight Bourbon Whiskey, the model’s new signature expression.
This comes 155 years after the trademark honoring John E. Fitzgerald, the namesake of Outdated Fitzgerald, was first launched. Most not too long ago, the model develop into identified for the Outdated Fitzgerald Bottled-In-Bond Decanter Sequence that launched in 2018.
Followers will acknowledge a well-recognized observe of wheat in each sip of Outdated Fitzgerald 7-12 months-Outdated Bottled-in-Bond, a 100-proof wheated bourbon constructed from a mashbill of 68% corn, 20% wheat and 12% malted barley. Aromas embrace graham crackers and honey, the distillery studies, with notes of contemporary bread, brown sugar and baking spices on the palate. The richness lasts as brown sugar and cinnamon sweetness fades to oak on the end.
“Seven years proved to be a candy spot for a Whiskey that already transcends expectations for a wheated bourbon,” says grasp distiller Conor O’Driscoll. “This refined bourbon carries the identical layered magnificence its longer-aged sibling made well-known, and the identical dedication to excellence present in each bottle from Heaven Hill Distillery. It was pulled from the barrels at simply the suitable time to attraction to a big selection of palates, making it the perfect bourbon for a brand new technology of Outdated Fitzgerald followers.”
The model’s newly refreshed emblem, with “Your Key to Hospitality,” options prominently on the label and blown into the underside of the bottle. This phrase adorned most of the model’s classic adverts.
The “Outdated Fitzgerald” phrase mark in purple seems in a diagonal vogue because it did within the unique 1884 trademark. Fluting on the bottle shoulder and diamond-faceted closure pay homage to the model’s 1950’s diamond Decanter Sequence.
Every bottle additionally shows “Bottled-in-Bond” on the decrease label, and notes the distillation season and yr on the neck wrap.
“This can be a model that’s close to and expensive to my coronary heart. I keep in mind a number of the early adverts the model is now harkening again to – and what makes me most proud is that all through a long time of modifications, Outdated Fitzgerald has stood the take a look at of time and maintained its unwavering dedication to high quality,” says Heaven Hill government chairman Max Shapira. “It mirrors my household’s story in some ways, having emigrated to the U.S. across the similar time the Outdated Fitzgerald model was simply beginning out. It was even bought on steamships touring to Europe and clubhouses, survived Prohibition, and finally made its means into the Heaven Hill household. At the moment, we’re sharing Outdated Fitzgerald’s story, legacy and high quality with a brand new technology of whiskey lovers who will expertise the important thing to hospitality.”
Outdated Fitzgerald 7-12 months-Outdated Bottled-in-Bond’s rollout will likely be accompanied by a sequence of partnerships and experiences inviting followers to participate. Bottles will likely be accessible at retailers, eating places, bars and different hospitality venues nationwide starting early summer season 2025.
The advised retail value is $59.99 per 700-ml. bottle.
