Loca Loka brings the colourful cultures of India and Mexico along with its award-winning handcrafted tequilas.
Launched only a yr in the past by internationally acclaimed actor Rana Daggubati and musician Anirudh Ravichander, certainly one of Spotify’s top-streamed artists, together with entrepreneur Harsha Vadlamudi, Loca Loka is quickly rising its distribution in america with an growth plan focusing on new markets throughout the nation.
This yr marks numerous milestones for the corporate, with distribution in 4 extra states for its first two tequilas, Blanco and Reposado. After debuting in key markets like New York, Miami, and Los Angeles, 2025 sees growth into Massachusetts, Maryland, Nevada, and Washington D.C.
Cinco De Mayo has turn out to be synonymous with tequila within the states and this yr, Loca Loka used the vacation to mark its expanded distribution by internet hosting a sequence of client occasions timed to the vacation. Going down in New York, New Jersey, Miami, Dallas, and the brand-new market of Las Vegas from Might 1st to 4th, the occasions had been designed to supply shoppers the chance to study extra about Loca Loka, meet the model homeowners, style the tequilas, and revel in Cinco de Mayo themed cocktails. From in-store tastings to events in Miami, Dallas, and Las Vegas, visitors had the chance to fulfill one of many model founders, Rana Dagubatti. Every activation was a convincing success, drawing enthusiastic crowds and producing a wave of social media buzz throughout all 5 markets.
This yr, Loca Loka additionally made its debut on the San Francisco World Spirits Competitors (SFWSC), the biggest spirit competitors on the earth run by the Tasting Alliance. With judges blind tasting greater than 5,000 entries this yr, the competitors was stiff, however the firm gained two medals, a Gold medal for Reposado and Silver for its Blanco.
“We’re delighted to obtain each the Gold and Silver medal on this WSWA Wine and Spirits Tasting Competitors,” says Rajiv Ghumman, International Enterprise Head of Ironhill Hospitality.
“That is the primary time Loca Loka was submitted for this competitors and its robust displaying on this blind tasting is a testomony to the premium high quality of Loca Loka tequila.”
Harsha Vadlamudi, Founder and CEO of Ironhill Hospitality sees the 2 medals as setting the stage for additional development. “With the medals, Loca Loka is prepared for international growth via our distinctive capability to attach via daring flavors and wealthy cultural storytelling.”
Loca Loka tequilas are 100% additive free and crafted from mature highland agave in Jalisco, Mexico in line with historical methods. Every agave is picked by hand then sluggish cooked in brick ovens and autoclaves to protect the essence of the plant. At the moment two expressions can be found within the U.S., a crisp, vivid Blanco and a Reposado that has been aged in French and American oak barrels. Search for an Añejo tequila coming quickly in addition to new markets right here and overseas.
