Critically acclaimed Napa Valley property turns into the primary wine companion to implement Crane Authentication’s cutting-edge safety innovation, setting a brand new normal for traceability and authenticity in nice wine
Napa Valley, Calif. (June 3, 2025) – Gamble Estates, the Napa Valley vineyard with over a century of farming experience, is proud to announce a strategic partnership with Crane Authentication that companies and governments belief as a companion for shielding, enhancing and securing what issues most. With this collaboration, Gamble Estates turns into the primary vineyard in North America to implement Crane Authentication’s next-generation model safety options – combining the visually gorgeous and cutting-edge IZON® holographic label expertise with the highly effective digital traceability of Traceology®.
The partnership with Crane Authentication was spearheaded by Tom Gamble, the third-generation farmer and first-generation vigneron proprietor of Gamble Estates. An avid wine collector himself, Gamble noticed the intense worldwide fraud points that lots of the most prestigious Bordeaux homes have needed to take care of in recent times and even discovered himself questioning concerning the provenance of a number of the bottles in his personal cellar, Gamble sought an authentication resolution from Crane Authentication for his personal wines.
Gamble Estates debuted Crane Authentication’s holographic label expertise this month, adorning the vineyard’s newest releases of Sauvignon Blanc and Cabernet Sauvignon. Together with his funding, Gamble hopes to set a brand new normal amongst his friends in making Napa Valley’s world class wines unimaginable to efficiently counterfeit.
“At Gamble Estates, every bottle we produce tells a narrative of land, legacy, and craft,” mentioned Gamble. “Partnering with Crane Authentication ensures that story reaches the glass with out compromise. Our clients deserve the arrogance to know that what they’re accumulating, serving, and consuming is 100% genuine. I’m completely happy to say they’ll have that assurance, fantastically sealed and verifiable, right now and for many years to return.”
As the worldwide demand for premium wine continues to develop, assured provenance has develop into paramount for critical collectors. Defending that assertion of origin is subsequently now a vital consideration for luxurious model stewardship, particularly as counterfeit wine syndicates develop extra organized and incentivized to undertake ever extra refined forgery strategies. The Crane Authentication partnership reinforces Gamble Estates’ dedication to integrity by equipping each bottle with multi-layered authentication – seen, interactive, and unimaginable to copy.
Crane Authentication’s IZON® labels function distinctive, high-definition 3D holography that responds dynamically to mild and motion, inviting shoppers to work together immediately with the bottle merely utilizing their telephones. This tactile expertise is paired with Traceology®, a safe cloud-based platform that permits shoppers, distributors, and collectors to digitally confirm a product’s journey by means of the provision chain in actual time – from vine to desk.
“We’re delighted to have onboarded Gamble Estates, the celebrated Napa Valley winery, onto our model safety program,” mentioned Peter Howes, International Gross sales Director at Crane Authentication. “Gamble Estates has embraced the chance to benefit from the newest bodily and digital innovation in model safety, using our refined IZON® holographic expertise and main Traceology® software program resolution to make sure that connoisseurs and collectors can belief the origin and authenticity of their fastidiously crafted wines.”
With its partnership with Gamble Estates, Crane Authentication’s expertise, which is utilized by governments and central banks, now brings government-grade safety to the posh wine market. Via proprietary visible results, encrypted QR codes, and clever design, Crane Authentication is on the forefront in safeguarding manufacturers from counterfeiting and illicit commerce.
A devoted touchdown web page is out there on the Gamble Estates web site at GambleEstAuth.com. There, collectors can learn to use the holographic QR code on the labels so as to authenticate their bottles, and why this expertise is a dedication to high quality, representing a safer future for the nice wine market.
About Gamble Estates
Based by third-generation farmer and first-generation vigneron Tom Gamble in 2005, Gamble Estates makes property wines of integrity from a number of the most prestigious, expertly farmed sub-appellations in Napa Valley. The vineyard owns 175 acres of vineyards in Oakville, Mt. Veeder, Rutherford, and Yountville. Combining three generations of farming experience with a dedication to regenerative farming and land stewardship, Gamble Estates represents a few of Napa Valley’s most interesting Cabernet Sauvignon and Sauvignon Blanc pushed wines. Tom Gamble is a devoted conservationist and regarded one of many main regenerative natural vintners in California. He has helped spearhead a few of Napa Valley’s most vital land preservation initiatives, together with the Napa River Restoration Undertaking, the Napa Inexperienced Program, and the Fish Pleasant Farming Initiative. The vineyard is located within the coronary heart of Napa Valley’s Oakville AVA. Tastings on the serene retreat are extremely customized and by-appointment-only. Go to gambleestates.com/go to to be taught extra.
About Crane Authentication
As a companion to companies and governments, Crane Authentication presents experience and cutting-edge improvements that shield and improve merchandise, safe identities, safeguard revenues and implement compliance. Clients from completely different enterprise sectors and ranges of presidency belief its workforce of 1,250 folks for his or her experience in R&D, safety design, engineering and data-driven insights. With a presence in 15 international locations on three continents, the Crane Authentication workforce understands the regional nuances of the alternatives and challenges dealing with its clients.
