(Central Coast, CA) – As we speak, Firestone Walker Brewing Firm, brewer of 805 Beer, California’s #1 craft beer model, dropped its first-ever non-alcoholic blonde: 8ZERO5. The brand new providing is brewed with the identical dedication to high quality and taste that has made 805 Beer a staple for greater than a decade. 8ZERO5 delivers the refreshing, easy-drinking expertise that 805 followers know and love, now with lower than 0.5% ABV and simply 60 energy.
As the right complement to the model’s iconic 805 Blonde Ale and 805 Cerveza, 8ZERO5 elevates any event and is able to change into the go-to selection for these moments that decision for “zero limits.” 8ZERO5 provides the identical laid-back, great-tasting California vibe that 805 Beer embodies and gives a bridge to the following time you may drink alcohol.
“We consider that simply because a beer is non-alcoholic, it doesn’t imply it ought to be any much less satisfying. With 8ZERO5, we’re thrilled to supply our followers, drinkers, and athletes an 805 Beer for the non-alcohol event,” stated Dustin Hinz, Chief Advertising Officer for Firestone Walker Brewing Firm. “Whether or not it’s from the paddle out to the rostrum, the movement state to the zen den, when the second requires zero limits, drinkers can now attain for an 8ZERO5.”
True to the Flagship
8ZERO5 is the first-ever non-alcoholic launch from 805 Beer, clocking in at lower than 0.5% ABV and simply 60 energy. 8ZERO5 has been in improvement below the steerage of acclaimed Firestone Walker Brewmaster Matt Brynildson for over two years, with further testing by way of 805’s roster of athletes. The objective was to supply a non-alcoholic beer that mirrored every thing drinkers know and love within the bestselling 805 Blonde Ale.
“We’ve tasted and analyzed 805 Blonde Ale’s attraction exhaustively over the previous ten years, and we all know all the key components that prospects love in that beer, and we needed to seize these components within the non-alcoholic model intently,” Brynildson stated. “We labored onerous, nailed it, and now we’re off to the races. We’ve bought one thing right here that may compete with something within the non-alcoholic area, and I’m fairly stoked about it.”
Zero Limits
8ZERO5 is the best companion for 805 Beer’s solid of high-achieving, thrill-seeking, and artistic Authenticos and the rising variety of drinkers reaching for non-alcoholic beers. For people like World Surf League skilled surfer Lakey Peterson, nine-time X-Video games medalist Tyler Bereman, MMA champion Tabatha Ricci, Troubadour, and The White Buffalo, 8ZERO5 provides drinkers an 805 Beer for the moments forward of key aggressive occasions and artistic endeavors that require readability of physique and thought.
Extra Than a Beer
805 Beer continues to showcase and develop its solid of brand name ambassadors, who’re fondly known as “Authenticos”— a group of athletes, artists, shapers, and creators who embody the mindset and trailblazing spirit of 805. The 8ZERO5 marketing campaign is the most recent chapter in Firestone Walker’s signature advertising and marketing effort with substantial media investments, model partnerships, commerce efforts, and experiential programming.
Because the top-selling premium craft beer model in these states, 8ZERO5 will likely be out there for buy in varied areas throughout California, Arizona, and Nevada.
About Firestone Walker Brewing Firm
Based in 1996 by brothers-in-law Adam Firestone and David Walker, Firestone Walker is a family-led second-generation brewery primarily based on California’s Central Coast. Helmed by Nick Firestone and embellished Brewmaster Matt Brynildson, Firestone Walker’s essential brewery in Paso Robles produces a sturdy lineup of award-winning beers, together with 805, California’s #1 craft beer model; Thoughts Haze, a prime 5 nationwide hazy IPA; and Cali Squeeze, one of many nation’s fastest-growing beer manufacturers. The Firestone model household additionally contains iconic beers reminiscent of DBA, Union Jack, and Pivo Pils, in addition to the storied Classic Sequence of barrel-aged sturdy ales led by Parabola. As a California beer firm, Firestone Walker additionally has two further areas: the Barrelworks wild ale cellar in Santa Barbara County and the Propagator R&D brewhouse in Venice. Firestone Walker was not too long ago named “Finest American Brewery of the Decade” by Paste Journal.
Extra at 805Beer.com and FirestoneWalker.com.
