LONGMONT, Colo.–This Summer time, Oskar Blues Brewery, famend for its iconic Dale’s Pale Ale – the unique craft beer in a can – will debut restricted version 15-packs of Dale’s Pale Ale and Dale’s Gentle Lager in basic denim wrapped instances. Denim Dale’s is impressed by probably the most iconic American wardrobe staple and its no-nonsense, rugged reliability. Like your favourite pair of denims, Dale’s gives tried & true craft beers that match nearly any summer time ingesting event.
Out there nationwide from Memorial Day by Labor Day, 15-packs of Dale’s Pale Ale might be outfitted in basic blue denim and Dale’s Gentle Lager will sport acid-washed white denim. Past the beer’s limited-edition summer time packaging, the brewery has additionally designed a full vary of Denim Dale’s merchandise together with Dale’s patches, jorts, denim koozies and denim-wrapped coolers. Dale’s has additionally developed a top quality customized jean jacket with pockets that may maintain as much as 15 cans of beer. Merchandise might be offered on-line and within the Oskar Blues taprooms in North Carolina and Colorado whereas provides final.
“Once we first put Dale’s Pale Ale right into a can, it shook up the whole business,” says Aaron Baker, Oskar Blues Senior Advertising and marketing Supervisor. “At the moment, the Dale’s lineup has expanded to supply a variety of beers together with the extremely versatile Dale’s Gentle Lager that matches any event. . Equally – when you requested anybody on the road about their favourite, most helpful piece of clothes, there’s a rattling good likelihood it’s made out of denim – particularly within the USA,” Baker continues. “It may be altered to specific anybody’s individuality – from cowboys to skater punks. It’s a freak flag you put on. And it solely improves the extra you employ and adapt it. It’s precisely the sensation we hope folks get when they’re ingesting Dale’s.”
In 2023, Dale’s Pale Ale (6.5% ABV) rebranded to place the Dale’s identify front-and-center, and in addition launched Dale’s Gentle Lager (4.20% ABV) and Dale’s Double IPA (9% ABV). The rebrand is a part of the Seize the Dale’s marketing campaign, encouraging prospects to unapologetically stay within the second. Denim Dale’s is a limited-run continuation of this marketing campaign, grabbing an opportunity to have a good time each Dale’s and denim as true blue, dependable all-American classics.
For extra data together with the place to buy Denim Dale’s and the remainder of the Dale’s and Oskar Blues lineup, observe alongside on Instagram, @drinkdales.
