Crooked Owl Onerous Tepache is happy to announce its partnership with Stone Distributing because the model continues to develop its presence in Southern California with key retailers, together with Entire Meals Market. This strategic partnership brings collectively two pioneering groups which might be main the cost to create a brand new past beer class within the California market and past. Crooked Owl launched their class creating Onerous Tepache direct to shopper in December 2022 and have spent the final two years slowly increasing their attain by conventional distribution partnerships, together with their Southern California launch with Stone Distributing in October 2023.
Unconventionally crafted and steeped in heritage, Crooked Owl’s craft brewed Onerous Tepache is impressed by conventional fermentation strategies. By way of years of R&D, first-time founders Cam and Dave Bailey created an revolutionary manufacturing course of that allowed them to categorise Crooked Owl’s Onerous Tepache as a beer and enabled them to future-proof the model for nationwide enlargement whereas maximizing potential factors of distribution. Crooked Owl’s Onerous Tepache is craft brewed with a mix of their proprietary Tepache tradition, natural pineapple, cane and piloncillo sugars, and purified water, leading to a crisp, sessionable 5% ABV Onerous Tepache that’s naturally gluten free and 100 energy per can with zero residual sugars.
The Stone Distributing (SDC) workforce is well-known for his or her model constructing skills and for taking new-to-world merchandise and making them mainstream. SDC was based over 25 years in the past to carry Stone Brewing’s hop-forward beers to market. Since then, the SDC workforce has constructed a portfolio of craft-forward and business main manufacturers to develop into probably the most sought-after distribution companion within the Southern California market. “We’re past excited to companion with the Stone Distributing workforce. This partnership will enable us to construct the Crooked Owl model in an intentional and significant manner in a essential market” says Crooked Owl cofounder Dave Bailey. Anthony Trento, VP of Gross sales at SDC, states “Crooked Owl and laborious tepache verify off a number of packing containers that buyers are searching for proper now. Tangible connections to actual elements, a agency understanding of how the beverage is made, and a brand new providing in a stagnant past beer class. SDC sees that as an ideal match to its portfolio of world class beverage manufacturers.”
Crooked Owl at the moment presents three distinct flavors – authentic Piña, Jalapiña, and Pasión – which might be nicely rounded, balanced, and craveable for each palette choice. In keeping with Crooked Owl cofounder Cam Bailey, “we wished to supply taste profiles that really pay homage to the beverage that we fell in love with. Tepache has deep cultural roots, so it was actually essential that our taste expressions felt and tasted true to custom.” The Crooked Owl workforce hopes to raise the patron’s expectations for the sessionable expertise by providing flavors which might be acquainted to many and discoverable to others. “SDC has at all times actively supported innovators within the Southern California market. Crooked Owl delivers implausible liquid into a brand new class primed to develop as a consequence of its connection to a wealthy historical past of Tepache” says Anthony Trento, VP of Gross sales at SDC.
The Crooked Owl workforce is dedicated to supporting and uplifting the tradition that conjures up their model. Crooked Owl is a proud companion of 1% for the Planet, giving again 1% of income to causes that profit sustainable agriculture practices and underserved communities in central Mexico. Moreover, because the model platform scales, the Crooked Owl workforce will set up partnerships with cooks, artists, and creators of Mexican and Mexican-American heritage to co-create new taste expressions, LTO paintings and merch, and collaboratively help charitable causes benefitting Mexican and Mexican-American communities.
Crooked Owl is at the moment distributed in New York in partnership with Torch Distribution and in Georgia with Savannah Distributing. They’ve plans to develop their bodily footprint within the southeast and western areas over the subsequent 24 months.
