Tuesday, June 24, 2025
HomePizzaCommentary: A Buyer Service Failure

Commentary: A Buyer Service Failure


The pizza arrived blackened. And by that I don’t imply merely overcooked and even barely burned on the underside — I imply “finish of instances” black. We posted an image of it on our Fb web page (search: Pizza In the present day) with a brief caption and it went viral. The feedback and shares from pizzeria house owners ran deep. They might not imagine a pizza store would ship the charcoal black pizza to a buyer.

Neither may we. We would have liked a pan pizza for a photograph shoot and easily didn’t have time to make it ourselves earlier than our deadline. We referred to as an unbiased pizzeria simply blocks away from our workplace and positioned the order –– anonymously, in fact. Once we opened the field, our jaws dropped. Our managing editor, Mandy Detwiler, positioned a name to the store. She requested to talk to the supervisor relating to a burned pizza. After 5 minutes on maintain, Mandy was knowledgeable the supervisor was busy serving to within the kitchen as a result of somebody didn’t present as much as work that day (the shopper’s downside?). Mandy was promised a return name from the supervisor.

Nicely, the return name got here — however not from the supervisor. Once more, too busy. However the worker was courteous and apologetic. She defined the explanation for the burned pizza (their inexperienced crew had turned the deck ovens up too excessive within the morning) and provided to make it proper by sending a present card. That did nothing to fulfill our wants for a photogenic pizza or to treatment our starvation, but it surely was a gesture that, as pure prospects, we appreciated. She was working to make it proper.

One of the best a part of the story — at the very least it gave me a chuckle — was when the worker referred to as Mandy again to get the deal with to which the present card ought to be despatched. “908 South eighth Avenue,” Mandy mentioned … “Care of Pizza In the present day journal…” There was a puff on the different finish of the road. The poor lady couldn’t imagine they simply despatched a nationwide journal a product even a hog wouldn’t eat. However, in actuality, we’re completely the perfect workplace in America for this type of mistake. We perceive. Others don’t. In some unspecified time in the future it turns into not in regards to the poor product that was served, however in regards to the service the sad buyer receives post-mistake.

What would you personally have carried out on this state of affairs had that decision come into your pizzeria? Would you could have returned the decision your self? Would you be comfortable if you happen to discovered that the hostess as an alternative of the supervisor referred to as the shopper again when the shopper particularly requested to talk to the manger? Would you could have delivered a brand new pizza instantly together with the present card? These are all questions that our employees has requested each other and our operator mates for the reason that blackened pizza left us all feeling blue.

I’d love to listen to your ideas on how you’d have settled the matter if it occurred in your pizzeria. Please e-mail me on the deal with under.

Greatest,
Jeremy White, editor-in-chief
[email protected]

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