What precisely is 09.09.09, and the place did the thought come from? For months now we’ve been teasing you with promos. Each time you watched a video on the Pizza Immediately residence web page, we talked about that 09.09.09 was coming. We e-mailed you about it. We despatched you social gathering invites hyping a particular occasion in print. We’ve Twittered about it. …
All of it started at Worldwide Pizza Expo 2009 in Las Vegas. That present, greater than every other in latest reminiscence, struck a chord. Whereas the financial image was at its bleakest, pizzeria operators got here by the hundreds to Sin Metropolis to rejoice and advance our nice trade. These operators, as I’ve written previously, have been there to be taught and apply the data they have been buying. They weren’t rolling over within the face of adversity; they have been snubbing their noses at it, seemingly saying, “We’ll present you!”
They usually have. The pizza trade has remained resilient as different sectors of foodservice have plummeted.
Not lengthy after the present ended — it was early April — the Pizza Immediately workplace was nonetheless abuzz over the joy generated at Worldwide Pizza Expo 2009. Our writer, Pete Lachapelle, challenged us to discover a technique to bottle that magic and translate it into print.
And I consider we’ve got. Really, we took it a step past that and have created “An Occasion in Print”. We approached the September subject (09.09.09) as a three-avenue hall of knowledge — print, Net and video — all linked to 1 one other:
1. Pizza Immediately journal You’ll have already observed that the design of this subject is totally completely different from earlier points. That’s as a result of we threw out the templates and developed a design strategy that highlights the one, biggest issue of the pizza trade’s success — individuals. We’ve lined up our foremost consultants. What they should say is enlightening. As you progress via this month’s pages, we belief you’ll agree that these are the gurus, the proprietor/operators which are actually on the chopping fringe of the pizza biz and the knowledge they provide is of nice worth to you.
2. pizzatoday.com On the highway or don’t have your Pizza Immediately in entrance of you? No drawback, simply go to our Website online, pizzatoday.com. You may learn your complete September subject on-line. However don’t cease there. Our Website online has quite a few, thrilling alternatives.
3. On-line Movies We shot movies of practically half of the tales you’ll learn within the September subject — movies that you may entry anytime you want on our Website online.
We flew to Chicago to movie Pat Bruno making recent mozzarella, recent ricotta and stuffed Portobello mushrooms. Chef Jeff flew from Georgia to our workplace in Louisville to make a plethora of things starting from pizza wraps to ricotta gnocchi. Heck, even a previous Impartial of the 12 months, Darryl Reginelli, dropped by.
In the end, this subject is about you — the pizzeria operators who’ve discovered a technique to succeed when the chips are down. Loads of nice individuals have a variety of nice issues to say on this subject. Soak it up. You’ll be glad you probably did.
Cheers,
Jeremy White editor-in-chief
