Northern California-based distillery and U.S. importer of Tequila Tapatío strengthens statewide presence with longtime associate Winebow
July 23, 2025 (Ukiah, CA) — Charbay Distillery—based mostly within the coronary heart of Northern California and U.S. importer of Tequila Tapatío—is proud to announce a brand new distribution partnership with Winebow in California, starting August 1, 2025. Whereas Charbay and Winebow have labored collectively for over a decade in New York, New Jersey, and Connecticut, this marks their first collaboration in Charbay’s dwelling state.
This transition follows modifications within the California market and Charbay’s departure from former distributor RNDC. However the tone is something however unsure—Charbay is doubling down on California with trusted palms on the helm.
“We wouldn’t be the place we’re with out the unimaginable work throughout our years with RNDC (previously Younger’s Market),” mentioned Jenni Karakasevic at Charbay. “From 2017 to 2024, our California enterprise grew over 40%, due to their assist, our small-but-mighty staff, and the wonderful people who selected to hold and pour our spirits. Enormous credit score to Johnny Marrs for taking the North Bay beneath his wing and constructing an unimaginable community. The relationships we’ve constructed throughout bars, retailers, resorts and communities imply the world to us. Now, with Winebow becoming a member of the staff, we’re constructing on that momentum with recent power and focus.”
Winebow, recognized for its curated portfolio and high-touch gross sales strategy, will assist deepen Charbay’s reference to California’s eating places, retailers, and spirits neighborhood. Their targeted spirits staff brings the experience and enthusiasm that craft manufacturers must thrive in a aggressive panorama.
“That is the best-case state of affairs,” added Marko Karakasevic. “Winebow’s spirits staff is aware of construct manufacturers with goal. They’ve been champions of our story for over a decade on the East Coast, and now they’re bringing that very same power to California. They’re targeted, passionate, and we couldn’t be extra excited.”
Along with producing world-class craft spirits, Charbay proudly serves because the unique U.S. importer of Tequila Tapatío—a cult-favorite tequila beloved all through California for its conventional strategies, wealthy taste, and enduring legacy in Mexico.
“Winebow is thrilled to increase our wholesale relationship with Charbay Distillery of their dwelling market and a key marketplace for Tequila Tapatío,” mentioned Monique Huston, Vice President, Wholesale Spirits, Portfolio at Winebow. “Our staff of gross sales professionals is worked up to spherical out the California portfolio, including iconic vodka, whiskey, and RTDs—and additional assist the development of sipping stellar agave from blue chip tequila companions.”
Importantly, pricing won’t change throughout this transition.
About Charbay Distillery
Based in Northern California’s wine nation, Charbay is a family-owned distillery recognized for pushing the boundaries of craft spirits—and for importing distinctive manufacturers like Tequila Tapatío. From whiskey to vodka to one-of-a-kind seasonal releases, Charbay fuses time-honored methods with fearless creativity. Be taught extra at charbay.com.
