Operations
Blue Moon Pizza, an Atlanta favourite, is about for development underneath new companions Jordan Krolick and Jeff Goldt. Leveraging robust buyer loyalty and a liked “hybrid” pizza, they’re implementing improved methods, information analytics and a give attention to service. The objective is to broaden the model’s attain whereas sustaining its popularity for high quality and worth.
Photograph: Blue Moon Pizza
June 5, 2025 by Mandy Wolf Detwiler — Managing Editor, Networld Media Group
After twenty years quietly constructing a loyal following in Atlanta, Blue Moon Pizza is poised for a brand new chapter. With current companions Jordan Krolick and Jeff Goldt now on the helm of day by day operations, the beloved native model — identified for its distinctive hybrid pizzas and passionate buyer base — is able to broaden its attain and solidify its place as a best choice for pizza lovers throughout town.
Blue Moon Pizza launched within the early 2000s in Atlanta, Georgia. The model’s companions, Peter and Paul Barli, joined the corporate in its early years. Krolick, at the moment the model’s president, and Goldt, COO, joined the corporate as companions simply this 12 months.
The Barlises are out of state, so Krolick and Goldt handle the day-to-day operations of the model. Each Krolick and Goldt have loads of expertise, having labored in a number of well-known manufacturers.
There are 5 items, 4 company and one licensed restaurant.
Krolick mentioned Blue Moon Pizza is “sort of a secret in Atlanta. Its websites are strong, however they are not spectacular. And if you speak to prospects of Blue Moon … there wasn’t one individual to mentioned they did not love the meals. All people loves the meals.”
They hear plenty of feedback indicating that prospects simply hadn’t thought-about Blue Moon shortly. “Once you get entangled with a model and also you begin with that base, which means it is already strong available in the market and it isn’t one factor we have ever hear about Blue Moon that is damaging … Jeff and I has a sure set of screens once we had been taking a look at what we wished to get entangled in, and it actually match the mildew, which means it is obtained a strong base, the unit economics are good, the model recognition is nice in its market, however the factor is, is it did not have lots of the methods and processes that he and I may each deliver into. On my aspect it could possibly be extra of the issues that do not contact the precise operations, and on Jeff’s aspect, it is the operational aspect,” Krolick defined.
Goldt mentioned the love and admiration for the idea from its prospects are nicely expressed and “we all know we have a very good product,” he added. “Lots of instances if you get entangled with a brand new enterprise — whether or not you are beginning it from scratch or getting concerned as it has been round — there are plenty of challenges related to that. We’re strolling into one thing that we consider is already actually robust, and we see some holes in it that we’re each excellent at serving to with, however we’re beginning with one thing at the next stage that we’d have if we might began with one thing else.”
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Jordan Krolick (left) and Jeff Goldt have stepped into management roles after partnering with the present homeowners of Blue Moon Pizza in Atlanta. Photograph: Blue Moon Pizza |
Within the kitchen
Goldt referred to as the pizza a hybrid between New York and Neapolitan-style pizzas. The whole lot is made in home, together with dough day by day, native grocers present greens, meats are cooked on web site and the meals is recent.
There are three totally different sizes of pizzas — a 12-inch private, a 16-inch and an 18-inch.
There’s additionally a Sicilian fashion accessible.
Blue Moon Pizza sells slices as lunch specials. Pizza accounts for 40% of gross sales. Wings and salads are additionally huge movers.
The Meteor, which options pizza sauce, a home cheese mix, pepperoni, Italian sausage, seasoned floor beef, ham and cayenne-candied bacon is widespread, as is basic Supreme and veggie pizzas. People additionally like to P.Y.O.P. — or personalize your individual pizza.
Krolick mentioned the model did not have a pricing methodology when he and Goldt joined, and “pricing actually communicated the place you stand as a model,” he added. “We do not wish to be priced so excessive that we’re out-kicking our protection, and naturally you by no means wish to be priced so low. We’re not a dollar-a-slice sort of place.”
Two slices and a drink with tax and tip runs about $10. Krolick mentioned prospects select eating places for one among two causes: they both need an amazing deal or they need an amazing meal. Blue Moon needs to draw each units of shoppers.
The model would not coupon and as an alternative depends on on a regular basis worth.
Goldt mentioned Blue Moon appeals to many alternative palates. There is a good variety of households who are available in, however younger adults, an older demographic and catering are all buyer fan bases as nicely.
“We wish to have a giant portion of our gross sales performed and found out by 10 a.m.,” Krolick added.
The eating places even have full bars which seat 15 to 25 individuals relying on the situation.
“It’s uncommon on a night that you just are available in and never each seat is taken,” Krolick mentioned.
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Photograph: Blue Moon Pizza |
Krolick added that he and Goldt introduced in analytics and information assortment. Bringing in a sport plan that does not contact the purchasers’ perceptions of the model can solely assist make it higher by specializing in bettering it.
The model is making an attempt to determine who its core area of interest is and needs to be their best choice. Second, they wish to have the perfect service available in the market.
“We watch chains like Chick-fil-A and we watch how they drive their enterprise via service, service, service, and that’s the place we’re transferring Blue Moon in direction of,” Krolick mentioned.
Goldt mentioned the model has take-and-bake pizza, pushed by prospects who like Blue Moon’s pizza however do not have the time to eat it at conventional instances. “We’ve got the flexibility to present them the pizza they like, raw, with all of the toppings on it how they need, with directions as to easy methods to correctly prepare dinner it at house,” he mentioned. “They’ll choose it up at any time they need, take it house and prepare dinner it on the time they’re able to eat it.”
Blue Moon gives take-and-bake as one other solution to attain its core prospects.
“We’re by no means going to be all issues to all individuals,” Krolick mentioned. “At any time when our core prospects need pizza, we’re there first selection wherever and each time they need it.”
About Mandy Wolf Detwiler
Mandy Wolf Detwiler is the managing editor at Networld Media Group and the location editor for PizzaMarketplace.com and QSRweb.com. She has greater than 20 years’ expertise protecting meals, individuals and locations.
An award-winning print journalist, Mandy brings greater than 20 years’ expertise to Networld Media Group. She has spent almost twenty years protecting the pizza business, from impartial pizzerias to multi-unit chains and each dimension enterprise in between. Mandy has been featured on the Meals Community and has received quite a few awards for her protection of the restaurant business. She has an insatiable urge for food for studying, and may inform you the place to seek out the perfect slices within the nation after spending 15 years touring and consuming pizza for a dwelling.
