The Brown‑Forman Italy headquarters workplace will stay in Milan because the enlargement solidifies its distribution technique in key European territories corresponding to Belgium, Czechia, France, Germany, Luxembourg, Poland, Slovakia, Spain, Türkiye, and the UK.
Yiannis Pafilis, government vp and president of Europe, Africa, and Asia Pacific at Brown-Forman, mentioned: “The creation of our personal distribution enterprise in Italy signifies Brown‑Forman’s dedication to unlocking the complete potential of the dynamic Italian spirits market.
“By proudly owning our distribution, we will deepen our collaboration with Italian commerce companions, speed up progress for key super-premium manufacturers like Diplomático Rum and Gin Mare, and additional strengthen the presence of our iconic American Whiskey portfolio, led by the Jack Daniel’s household of manufacturers,” Pafilis added.