Earlier this week, our Trade All-Entry subscribers obtained of their electronic mail inbox this week’s subscriber-exclusive article that Kate reported, parsing the newest trade financial information however studying past the floor for a deeper have a look at what’s actually occurring. We’ve all learn the hyperbolic clickbait articles on the market about craft beer’s demise, and for the primary time in nearly twenty years, we noticed a internet decline in working breweries in america final 12 months. However on the similar time, we’ve been listening to anecdotally from various brewers similar to Neil Fisher of WeldWerks, in episode 400, that they had been rising regardless of the numerous headwinds. This cognitive dissonance obtained us occupied with how information purport to inform sure truths, however that “reality” is restricted by the character of how information are collected. Craft beer in america is each large and small, however our major sources of knowledge deal with solely the most important channels of the craft-beer enterprise, resulting in distortions in notion that might probably have damaging results for craft beer as a complete.
With that in thoughts, Kate sought out some solutions to the questions we had—does this meta-narrative we’ve been studying have reality to it, does it precisely describe the truth that craft brewers are dealing with, do different information that recommend totally different or extra diversified truths, and what can we take away to construct a fuller image of the present state of craft beer?
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